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Mielle Organics
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Monique Rodriguez is turning a new leaf. Rodriguez is the founder of organic and natural haircare line Mielle Organics, which she founded in 2014. As AFROTECH™ previously told you, her company achieved early success scaling from her garage into major retailers, including Target, Walmart, and CVS, among others. By 2021, the company had been worth over $100 million. Although this achievement stands as a remarkable milestone for Rodriguez, her path to securing investments hasn’t always been paved with ease and success. Inc. Magazine reports she bootstrapped her business for the first seven years and then shifted her attention to securing capital. However, in the process she was met with rejections and unexpected changes to term sheets. In fact, a group of investors once presented her with a $2 million deal for 40% stake in the company, which she turned down. “I knew in my spirit that they were not the right investors, but I felt that because I wanted to continue to grow my business, I...
When it comes to scaling and growing Black-owned businesses, Richelieu Dennis is the man with the master plan. He played a pivotal role in spearheading the largest consumer products transaction between a majority Black-owned company during his negotiation of the acquisition by Unilever of the company he co-founded, Sundial Brands.
In the space of Black businesses, Mielle Organics has been the talk online as of late. On Jan. 11, the natural hair care company announced that it will officially partner with Procter & Gamble, as previously reported by AfroTech.
It’s one thing to break into the beauty industry, but another thing to come in and shift it. Founder and CEO Monique Rodriguez has built an empire within the space through Mielle Organics, an organic and natural haircare line created to produce healthier results for your hair. She is rightfully a pioneer in the haircare game, taking her line of products from being sold from her garage to barely staying on the shelves in giant retailers including Target, Walmart, CVS, and more. “My kids have been able to witness their mother, a Black woman, have a dream and go from their kitchen to big-box retailers, something that has changed my family’s life and for me that’s fulfilling,” said Rodriguez in an interview with AfroTech. To date, Mielle Organics is worth more than $100 million, drawing in a hefty $14 million in 2021, despite being in the midst of a pandemic. The company continues to soar to new heights with new products that keep the same energy that the company had when it was first...
Mielle Organics is celebrating its seven-year anniversary with some exciting news! Actress and venture capitalist Keshia Knight Pulliam has been named as the brand’s new global education ambassador. The “Cosby Show” veteran actress will partner with the beauty brand to lead the global education arm on their More Than A Strand campaign. “We chose Keshia Knight Pulliam as our new Global Education Ambassador because of her passion for providing opportunities for mentorship, education, and venture capital for Black women,” said Mielle Organics’ founder and CEO, Monique Rodriguez. “Entering this next chapter of our journey with someone who is equally as passionate about building community entrepreneurship is a testament to what God has to come.” Their inaugural Global Certificate Program is a partnership with Rutgers University and the Newark Business Hub which is a part of the brand’s promise to provide opportunities for education and entrepreneurship for the community. Mielle Organics...
The natural hair movement in Black haircare is exploding, and Black-owned, community-focused natural hair care company Mielle Organics has been at the center of it since launching in 2014. This week, the brand announced that Boston-based firm Berkshire Partners has made a significant investment in the company that will help finance its future growth plans and continue the brand’s mission to “educate, empower, and excite Mielle’s customers and the broader hair care community,” a press release shares. “We are honored to invest behind Monique and Melvin and in Mielle,” Berkshire Partners Managing Director, Marni Payne said in a statement. “Mielle is an extraordinary business, but importantly has a larger purpose: to excite, empower and serve the community. Monique and Melvin have built this business from the ground up; we share their vision and are excited to support them as they continue their journey of growth and community.” According to a press release, the new investment will also...
Black-owned haircare brand Mielle Organics has announced a monumental move to tap rap star Megan Thee Stallion as its first-ever Global Ambassador as it embarks on an aggressive growth plan for 2021. Megan — who has recently embarked on her own natural hair journey — is excited to team up with a brand she feels identifies with her and other Black women. “I’m excited to represent a global hair care brand that is Black-owned and women led,” said Megan in a press statement. “It’s an incredible feeling to become an ambassador for a beauty brand that uplifts women to stand in their natural beauty.” According to a press release, this new deal will further position Mielle Organics for worldwide expansion and supports its philanthropic efforts as it continues to build upon its growth. View this post on Instagram A post shared by Hot Girl Meg (@theestallion) “Mielle has seen phenomenal growth in many key categories and the addition of Megan Thee Stallion as our global ambassador will...