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Michael Jordan’s Cincoro Tequila is scaling globally. The company, born in 2016 through a conversation about a shared passion for tequila, was established alongside four other NBA team owners. The founding partners have since created a portfolio of tequilas made with 100% Blue Weber agave derived from Jalisco, Mexico . Cincoro Tequila is an award-winning company and has attracted investments from Serena Williams, Michael Strahan, and Derek Jeter, as AFROTECH™ previously reported. “Cincoro has always been special to me because of the authentic friendships we’ve established around enjoying Cincoro and spending time together, designing it, experiencing it, and tasting it. We are constantly striving for greatness,” Jordan, co-founder of Cincoro Tequila, said in a news release announcing Williams’ ownership stake. “And now that we’re welcoming in some of my closest friends to the business, I’m looking forward to this next era of Cincoro alongside this all-star team.” After expanding its...
What was supposed to be a big moment in one photographer’s life has turned into a tale of survivor’s remorse after he claims that Nike tricked him out of credit for a photo he captured of Michael Jordan that would go on to become the logo for the company’s Jordan Brand. In a new short documentary, “Jumpman,” Jacobus “Co” Rentmeester accuses the leading athletic company of copying his work to create the Jordan Brand logo that has graced a plethora of sneakers and clothing products for decades. Originally shot during a photo shoot commissioned by Life magazine for the 1984 U.S. Olympic team, Jordan was instructed to perform a grand jeté, which is “a classical ballet move where a dancer jumps and spreads their legs wide,” Fortune magazine reports. Today, the Jordan Brand is worth $6 billion. However, Rentmeester’s disdain comes from what he believes was negligence on Nike’s part to properly credit and compensate him for the role his photo may have played in inspiring the logo. View...
Jordan Brand is Nike’s best-performing division. As AFROTECH™ previously reported, the Jordan Brand continues to rise, tracking $4.7 billion in fiscal year 2021. At the time, this equated to a 31% increase and marked its highest yet, with growth in every region, including double digits in North America, according to WWD. The following fiscal year, Jordan Brand earned $5 billion. “We’re empowered to grow this brand and make the most of it in geographies around the world,” explained Craig Williams, the president of Jordan Brand at the time, per WWD. “And that’s where the distinctiveness and the independence — if you want to call it that — come into play. But we are turbocharged by being a part of a great global company called Nike Inc. It helps us to efficiently get things done in a way that if we were an independent company, we wouldn’t have that luxury. So it’s important for me, when I think about it with the team, to be both collaborative to take advantage of the wealth of...
Michael Jordan had an unconventional way of signing Stephen Jackson. In 2009, Jackson joined the Charlotte Bobcats (now the Charlotte Hornets) and had a debut averaging 21.1 points, 5.1 rebounds, 3.6 assists, and 1.6 steals in 39.3 minutes across 72 games, the Basketball Network reports. That year, the team appeared in the NBA postseason for the first time. In 2010, Jackson received mentorship from Jordan, who had acquired majority team ownership the same year. As AFROTECH™ previously reported, the former owner, Bob Johnson, had sold his stake for a reported $275 million, ESPN noted, while The Charlotte Observer stated it was $180 million. “I come out of the game, I’m asking him, he’s telling me certain stuff that he sees that I should do…,” Jackson said, according to the Basketball Network. “ How many people can say that? How many people can say that they’re sitting on a sideline with MJ?” Beyond guidance, Jordan also helped save Jackson’s playing career. During an “All The Smoke”...
The Jordan Brand has attracted some of the world’s greats to its brand. However, that should come as no surprise when considering who is at the helm, NBA legend Michael Jordan. It all began when his mother, Deloris, stepped in to ensure he took a chance on signing with Nike. “My mother said, ‘You’re gonna go listen. You may not like it, but you’re gonna go listen,” Jordan said in ESPN’s “The Last Dance” documentary, according to NBC Sports. “She made me get on that plane and go listen.” Jordan was originally looking to sign with Adidas, but he would make his commitment to Nike known when he signed to the brand in 1984 under a five-year, $2.5 million deal, Sports Illustrated reports. Immediately, Jordan’s presence and the staple Air Jordan exceeded expectations with sales reaching $126 million within one year. By 1997, the Jordan Brand began operating independently and also added apparel and accessories. T oday its annual revenue exceeds $6.6 billion, per Sportico. What’s more the...
A new health clinic has opened in Michael Jordan’s hometown of Wilmington, NC, following a generous donation by the NBA legend. As AFROTECH™ previously reported, Jordan had donated $10 million in 2022 to support the development of medical clinics to the regional healthcare system Novant Health, which will offer its services to both uninsured or underinsured residents of New Hanover County in North Carolina. Prior to May 8, 2024, two clinics had been opened to families in town, with two others in Charlotte, NC. Speaking on its impact, residents who have “never had a primary care provider before” have “praised the clinic teams for helping restore health and a sense of hope,” according to a press release, People reports. Now, the clinic will be extending its impact in light of a third Wilmington clinic, which includes 12 patient rooms. The Novant Health Michael Jordan Family Medical Clinic has opened on Greenfield Street with the goal of bringing “much-needed comprehensive primary care...
NBA legend Michael Jordan is enlisting a team of athletic superstars as co-owners of his award-winning tequila company. In a press release shared with AFROTECH™, the NBA Hall of Famer has tapped Serena Williams, Derek Jeter, and a host of other athletes and sports enthusiasts as investors in his award-winning portfolio of luxury tequilas, Cincoro Tequila. “Cincoro has always been special to me because of the authentic friendships we’ve established around enjoying Cincoro and spending time together, designing it, experiencing it, and tasting it. We are constantly striving for greatness,” Jordan, co-founder of Cincoro Tequila, said. “And now that we’re welcoming in some of my closest friends to the business, I’m looking forward to this next era of Cincoro alongside this all-star team.” The company’s new ownership group, Team Cincoro, also includes RedBird Capital Partners Founder and Managing Partner Gerry Cardinale; The Lerner Family, owners of the Washington Nationals; former NFL...
While Michael Jordan’s dominance on the court is apparent through his accolades, the NBA legend has continued to build on his excellence in business. Jordan is now among the 400 wealthiest people in America as his net worth has soared to $3 billion, per Forbes. What’s more, he’s the first professional athlete to accomplish the feat.
