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Twitter To Test Out Its Livestream Shopping Platform With Jason Derulo As Host

Twitter is set to launch its very own primetime shopping show! According to TechCrunch, the social media app will test out its live shopping format for the first time ever featuring products from Walmart with host, Jason Derulo. Customers will have the chance to watch the livestream while simultaneously checking out any products as they are mentioned. Set to launch just ahead of Cyber Week, Twitter’s first-ever shoppable livestream is an effort to continue to expand its e-commerce initiatives. It will also further Walmart’s commitment to live shopping events via social media platforms, which also include TikTok and YouTube. “On November 28, Walmart will kick off a Cyber Deals live event on Twitter, where users will be able to watch a live broadcast, shop the featured products, and join the conversation around the event by posting tweets,” TechCrunch reports. Hosted by musician-turned-creator, Jason Derulo, the event will include him introducing the audience to deals in apparel,...

Shanique Yates

Nov 24, 2021

Deep Root Records Turned Live Shows Into Livestreams To Support Artists During COVID-19

Like many industries during the pandemic, the music industry was a sector that was rocked to the core when live in-person events were temporarily shut down. With no way for artists to tour or throw live shows, companies like Deep Root Records had to make a smart pivot toward technology to still support artists. The independent Black-owned record label based in New York City, founded in 2014, has been known for its live music experiences — including their annual Yacht Party Series in New York and Paris. But when the pandemic hit last year, the company had to find a way to save its live shows so they could continue to thrive in a new realm. It wasn’t before long until Deep Root Records pivoted the way many other brands and labels did, and turned toward hosting virtual shows online. The live show to livestream concept was the root of Deep Root Records’ success during the pandemic, but their ability to collaborate with other labels and brands in the same predicament is what helped put...

Njera Perkins

Sep 2, 2021

Inside Kanye West And Apple Music's Second DONDA Livestream

Kanye West is gearing up for what might be his most highly anticipated release in years, and with the help of Apple Music , he was able to give fans a sneak preview of what’s to come. On July 22, Kanye held the first listening event for his upcoming DONDA album at the Mercedes Benz Stadium in Atlanta, GA. The sold-out event made history when it was announced that the livestream broke Apple Music Global Livestream record with 3.3 million total viewers, surpassing the 1.8 million viewers who tuned into the Verzuz battle between Jeezy and Gucci Mane on Apple Music late last year. Photo Courtesy of BFA / Yeezy / Philey Sanneh   On Thursday, August 5th, ahead of the DONDA’s projected August 9th release, Kanye returned to the stage at Mercedes Benz Stadium (where he had been living for the past week), to let fans hear the new and improved version of the album. Photo Courtesy of BFA / Yeezy With Demna Gvasalia working as creative director to bring Kanye’s vision to life, Thursday’s...

Stephanie Ogbogu

Aug 7, 2021

Ice Cube Inks Deal To Bring Big3 Basketball League To Triller

Triller is on a mission to add more sports content to its video network platform — starting with rapper Ice Cube and his Big3 basketball league. According to CNBC, Cube inked an agreement for a joint venture with the social media company in which Triller will host his league’s first all-star game, its draft, and also feature 30 hours of live games from its 2021 season. Though specifics around the deal have not been made available, the outlet reports that both Big3 and Triller will share advertising revenue earned from the upcoming events, arena signage, and cross-promote their brands together. “There’s nothing as fun and fast in sports as Big3 basketball, and once you watch one game, you’ll be hooked,” Triller co-owner Ryan Kavanaugh shared in a statement. “We are excited to partner with Ice Cube and the Big3 organization to bring this exciting and growing sport to Triller audiences around the world.” Ice Cube basked in the announcement of his Triller deal tweeting, “Big3 signs deal...

Njera Perkins

Jun 4, 2021

3 Best Live Streaming Platforms for Black Content Creators

According to some estimates, live streaming will be a $70 billion dollar industry by 2021 . Today, live streaming is highly popular among internet users and will only grow in popularity, especially with the COVID=19 pandemic. Interested in streaming your content? Below is a list of popular streaming platforms you can leverage to grow your audience. RELATED: Twitch’s Black Guild Members Share Their Take on the Importance of Diversity and Inclusion in the Workplace 3 BEST LIVE STREAMING PLATFORMS FOR CONTENT CREATORS DURING QUARANTINE 1. INSTAGRAM LIVE Since most of us spend time on Instagram every day, it only makes sense to use the platform to live stream your content. Instagram live usage has increased by 70% this past March when the U.S. quarantine began. Instagram Live is a great platform that allows you to: Save your live streams to post on your feed. Notify your followers when you start streaming. Join other Instagrammers lives and vice versa. 2. YOUTUBE LIVE YouTube Live is...


Nov 21, 2020

Erykah Badu Merges Tech and Creativity With Her Own Livestream Company

Artists have gotten quite crafty by finding loopholes to still connect with their fans during quarantine. Erykah Badu has even gone as far as to develop her own livestream company, to perform her “Quarantine Concert Series” from her Dallas home. Variety reports that Badu launched the company last month charging viewers $1-$3 fees for the audio content. Just ten days after her in-person tour was postponed, Badu hired a “back-end” livestream company and paywall service to essentially broadcast from the comfort of her bedroom. “I had to quickly think of something, and like every other artist in the industry, we thought of livestreaming,” Badu told Variety. “I had to figure out a way to keep morale up for all [my] musicians and techs and engineers and keep all of us employed.” To successfully launch her series, Badu first had to scout for a proper platform. “I [spoke with] a lot of streaming companies, including the main ones, and they didn’t have what I thought was adequate for what I...

Njera Perkins

Apr 20, 2020