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Lil Durk
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It’s a difficult task to go into most lounges and clubs without seeing a smoke cloud, particularly from hookah. Hookah is a tobacco product that has people in a proverbial chokehold. And while it may be one of the most popular forms of tobacco usage, others are putting their spin on tobacco products to offer a diverse experience. Take Atlanta-based rapper Tip “T.I.” Harris, who has entered the chat with Superstar Brands, to launch CIGNATURE.
Lil Durk is ushering in a new era. And, this time, it’s in the metaverse. According to a press release, the buzzing rapper is releasing digital wearables through his company NXTG3NZ, founded alongside Satoshi Designs and Nexus. Lil Durk already made his first splash debuting his “7220” NXTG3NZ NFT digital sneaker via Instagram on March 2, 2022. View this post on Instagram A post shared by DURKIOOO (@lildurk) The drop will be one of many for the rapper, who is looking to integrate more fashion in the Non-Fungible Token (NFT) space. “I paid attention to the NFT market, and I didn’t see much fashion. I saw art. Being into fashion and being known for my style, I felt like the fashion part of NFTs was missing, and being one of the first to fuse them together would be perfect,” he said, according to Forbes.
Another day, another rap artist taps into Bitcoin. On March 11, rap artist Lil Durk dropped his “7220” album which featured 17 tracks and features from heavy hitters including Gunna, Future, and Summer Walker. To coincide with the drop, Durk announced on Twitter he was giving away $7,220 in bitcoin. “7220 the album at midnight. Drop your #cashapp and #lildurk and imma give away $7,220 in #Bitcoin,” Durk wrote on the app. 7220 the album at midnight. Drop your #cashapp and #lildurk and imma give away $7,220 in #Bitcoin 🥶💰 — THE VOICE (@lildurk) March 10, 2022
Lil Durk initially got a cult following back in 2013, when he dropped his “Signed to the Streets” mixtape series. The Chicago native would eventually earn a record deal from Def Jam Records — before realizing that he needed to not only step out on his own, but diversify his business investments. Recently, in an interview with AfroTech, OTF’s manager Ola Ali explained why it was important for its labels’ artists — including Lil Durk, himself — to diversify their investments, and specifically start investing in the gaming industry. “I believe during the pandemic people paid attention to opportunities they might have overlooked before the shutdown. I know I did, and the gaming/streaming arena was one of them,” he tells AfroTech. “Pre-pandemic I don’t think I had the chance to play a video game in the last 15 years. I had no interest, and definitely didn’t have the time, but sitting at home every day brought about a new way for one to entertain themselves. This led to not only our team...
Hip-Hop and the gaming industry have always gone hand in hand, but these days more artists and playmakers in the music industry are taking cues to become the new trendsetters of recreational gaming. After a tumultuous year in the pandemic, the music and entertainment industries found several innovative and tech-advanced ways to stay afloat. And in the midst of so many changes, it gave OTF general manager Ola Ali the perfect opportunity to launch his latest venture, OTF Gaming. Ali — who’s well known for managing artists like Lil Durk, the late King Von and others — spurred the idea for OTF Gaming at the height of the pandemic last year to explore all the possibilities the world of gaming had to offer. In doing so, he’s been able to establish another extension of his business endeavors that’s bridging the gap between music, Black culture and the gaming industry. “I believe during the pandemic people paid attention to opportunities they might have overlooked before the shutdown. I...