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Traditional Black-owned barber shops are the cornerstone for all things sports related. From who’s the greatest player of all time to ideas about the next free agency move, sports fans of all kinds drop their opinions while waiting for that crisp line up. A consistent staple in these sports conversations is NBA superstar LeBron James. He has the people talking again, and this time, it’s about one of his off-court deals. James is the new partner with PepsiCo’s premium bottled water brand LIFEWTR.
Black creatives push the culture forward, period. Premium bottled water brand LIFEWTR has remained committed to serving as a source of inspiration and hydration through its latest initiative alongside actress and creative Marsai Martin. Martin will serve as the Creative Curator of Black Art Rising, where she will contribute, collaborate with, and spotlight some of the best in the game when it comes to Black content creators in the newly formed LIFEWTR TikTok medium. Courtesy of Life Water “Having grown up in the entertainment industry and being a creative myself, I’ve seen the lack of resources and representation within the Black content creator community,” said Martin in an official statement. “That’s why I’m excited to partner with LIFEWTR and their Black Art Rising campaign. Being able to create opportunities that spotlight and celebrate Black digital creators who are pushing the culture forward is something I will always support.” Continuing the digital content leg of the...
Actress, writer, and producer Issa Rae has never been shy about amplifying Black and brown creatives — in fact, according to her, it’s “threaded in the fabric” of her being. So it was only right that she teamed up with a brand who’s company mission prioritizes the same principle. Today, Rae and LIFEWTR announced their new partnership to unveil the launch of Life Unseen — the water brand’s new platform and bottle collection that highlights the ongoing fight for fair representation within four main creative territories across the arts — fashion, film, music and visual arts. The new collaboration not only ties in Rae’s personal mission of always amplifying the unique work and perspectives of diverse creatives, it also works to address the systemic disparities and inequities that continue to plague the creative community — which starts with building a pipeline for storytelling that cultivates new opportunities for the next generation of creators. “It’s kind of a dream come true for me...
LIFEWTR is making a statement on behalf of the Black Lives Matter movement in a move that merges Black art and technology together. PepsiCo brand LIFEWTR — a premium water brand with a history of amplifying social progress through art — recently announced the launch of Black Art Rising , an infinite digital gallery that documents the diverse responses to the Black Lives Matter movement in 2020. View this post on Instagram A post shared by LIFEWTR (@lifewtr) In an effort to further amplify the Black Lives Matter movement, the brand has turned its channels over to eight purpose-driven artists to preserve this moment in time and immortalize our progress as a people through a historical exhibition, a press release reports . “People get easily distracted. It’s necessary we keep the conversations going and people focused on what really matters. Art is influence. Why wouldn’t we use our platform,” burgeoning hip hop artist, Tobe Nwigwe , said in a statement. In addition to Nwigwe, the...