LeBron James may seem to have it all figured out as a father, one of basketball’s greatest players, and a prominent entrepreneur. However, even he understands his story is far from finished.


James and LIFEWTR have launched the “More to Life” campaign to encourage others to pursue their next chapter.

As AfroTech previously told you, the star athlete inked a multi-year partnership with the premium water brand in 2022 as he was aligned with its mission to help people flourish. The partnership provides James with new ways to support underrepresented  communities.

$100K Grant

According to a press release, their latest collaboration will award grants to individuals and communities to help them revitalize their passion, purpose, and talent, among others, bolstered by a $100,000 commitment. The funding will first be allocated to students attending James’ I PROMISE School.

“This partnership with LIFEWTR is about celebrating community, purpose and creativity, so it’s exciting to see those values come to life in this campaign,” said James in a press statement. “The ‘more’ in my life is what drives me – my family, uplifting my community, and tapping into those things that bring you joy – all while supporting and inspiring others to do, and be, more along the way.”

“This campaign marks a major milestone for LIFEWTR as the brand embarks on a new journey to show people how we can help them thrive—starting with whole body hydration,” Emily Boido, Senior Director Marketing, Enhanced Water Brands, said in the press release. “We couldn’t think of a better partner to join us in telling this story than LeBron James. As a multi-talented global icon and mentor to many, he embodies the spirit of the More to Life message, which is why we have come together to encourage people to take the time to care for and embrace their many sides, in the hopes to get more out of life.”

For those who are interested in applying for a “More to Life” grant, click here.