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Keith Lee

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With 9M Views Of Her Keith Lee Review, This Once Struggling Chicago-Based Restaurateur Now Sees A Steady Flow Of Business

Nearly four months after receiving a visit from Keith Lee, this Chicago, IL-based restaurateur is still reaping the benefits. On Sept. 16, 2023, the TikTok food critique posted his review of the Soul Prime restaurant founded by Shonya “Chef Royce” Williams. Food items displayed in the 5:48-minute video included Chef Royce’s collard green dip (8/10 rating), hot chicken wings(8.7/10 rating), corn bread muffins (9.3/10 rating), and short rib tacos (9.2/10), among others.

Samantha Dorisca

Jan 3, 2024

Keith Lee Sends $2,500 To Houston Entrepreneur Ishmael Wilson

The hustle of Houston, TX, entrepreneur Ishmael Wilson didn’t go unnoticed.

Samantha Dorisca

Dec 21, 2023

New Orleans-Based Entrepreneur On The Verge Of Closing Shop Says Her Sales Doubled After Keith Lee Food Review

The fate of New Orleans, LA-based entrepreneur Stricen Carter changed within 24 hours after a Keith Lee review.

Samantha Dorisca

Aug 15, 2023

Keith Lee's On A Mission To Bring More Visibility To Local Black-Owned Restaurants Across The U.S.

Keith Lee is embarking on amplifying Black-owned restaurants beyond his social media. The popular TikTok food critic has partnered with Pepsi Dig In to help discover top-notch dining establishments across the U.S. for its Restaurant Royalty program, according to a press release shared with AfroTech. For its second year, the platform and Lee aim for consumers to nominate their favorite Black-owned restaurants.

Ngozi Nwanji

Jun 6, 2023

Black Entrepreneur Claims Her Products Sold Out Within 33 Minutes After A Keith Lee Review

Entrepreneur Ella Livingston received the answer to her prayers after her business soared overnight as a result of food critic Keith Lee’s exposure.

Samantha Dorisca

Mar 20, 2023

Keith Lee Redirects Credit Of Exposure For Sandwich Chains To Black Women TikTokers

Keith Lee is redirecting the spotlight to two Black women creators.

Samantha Dorisca

Feb 16, 2023

TikToker Keith Lee, 'Good Morning America' Surprise Black Woman-Owned Business With $10K

Keith Lee is on a hot streak of using his TikTok platform to support small businesses. As previously reported by AfroTech, the TikToker helped Southern Taste Seafood, a Black-owned food truck, raise $30,000 in less than 24 hours.

Ngozi Nwanji

Jan 26, 2023

TikTok Food Critic Keith Lee Helps Black-Owned Food Truck Raise $30K In Less Than 24 Hours

Not all heroes wear capes. Keith Lee’s influence has proved it is a force once again, and this time it’s completely turned one food truck owner’s entire world around.

Shanique Yates

Jan 23, 2023

TikToker Claims He Helped Cinnabon's Cookies Sell Out Nationwide — 'What’d They Offer Me? Free Cookies'

On a daily basis, Black content creators show and tell their influence across social media. For instance, let’s take a look at Keith Lee — the TikToker has become known for putting his five million followers, as of this writing, onto the food they should try through his popular taste tests.

Ngozi Nwanji

Dec 20, 2022