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Keith Lee
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Nearly four months after receiving a visit from Keith Lee, this Chicago, IL-based restaurateur is still reaping the benefits. On Sept. 16, 2023, the TikTok food critique posted his review of the Soul Prime restaurant founded by Shonya “Chef Royce” Williams. Food items displayed in the 5:48-minute video included Chef Royce’s collard green dip (8/10 rating), hot chicken wings(8.7/10 rating), corn bread muffins (9.3/10 rating), and short rib tacos (9.2/10), among others.
Keith Lee is embarking on amplifying Black-owned restaurants beyond his social media. The popular TikTok food critic has partnered with Pepsi Dig In to help discover top-notch dining establishments across the U.S. for its Restaurant Royalty program, according to a press release shared with AfroTech. For its second year, the platform and Lee aim for consumers to nominate their favorite Black-owned restaurants.
On a daily basis, Black content creators show and tell their influence across social media. For instance, let’s take a look at Keith Lee — the TikToker has become known for putting his five million followers, as of this writing, onto the food they should try through his popular taste tests.