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Nearly four months after receiving a visit from Keith Lee, this Chicago, IL-based restaurateur is still reaping the benefits. On Sept. 16, 2023, the TikTok food critique posted his review of the Soul Prime restaurant founded by Shonya “Chef Royce” Williams. Food items displayed in the 5:48-minute video included Chef Royce’s collard green dip (8/10 rating), hot chicken wings(8.7/10 rating), corn bread muffins (9.3/10 rating), and short rib tacos (9.2/10), among others.
Jan 3, 2024
The hustle of Houston, TX, entrepreneur Ishmael Wilson didn’t go unnoticed.
Dec 21, 2023
Keith Lee is at it again.
Oct 31, 2023
The fate of New Orleans, LA-based entrepreneur Stricen Carter changed within 24 hours after a Keith Lee review.
Aug 15, 2023
Keith Lee is embarking on amplifying Black-owned restaurants beyond his social media. The popular TikTok food critic has partnered with Pepsi Dig In to help discover top-notch dining establishments across the U.S. for its Restaurant Royalty program, according to a press release shared with AfroTech. For its second year, the platform and Lee aim for consumers to nominate their favorite Black-owned restaurants.
Jun 6, 2023
Entrepreneur Ella Livingston received the answer to her prayers after her business soared overnight as a result of food critic Keith Lee’s exposure.
Mar 20, 2023
Keith Lee is redirecting the spotlight to two Black women creators.
Feb 16, 2023
Keith Lee is on a hot streak of using his TikTok platform to support small businesses. As previously reported by AfroTech, the TikToker helped Southern Taste Seafood, a Black-owned food truck, raise $30,000 in less than 24 hours.
Jan 26, 2023
Not all heroes wear capes. Keith Lee’s influence has proved it is a force once again, and this time it’s completely turned one food truck owner’s entire world around.
Jan 23, 2023
On a daily basis, Black content creators show and tell their influence across social media. For instance, let’s take a look at Keith Lee — the TikToker has become known for putting his five million followers, as of this writing, onto the food they should try through his popular taste tests.
Dec 20, 2022