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Fawn Weaver
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Uncle Nearest Premium Whiskey , the fastest-growing and best-selling Black-owned spirit brand in all of U.S. history, has just announced a multi-million dollar initiative to give back to its fellow spirits brands. According to a press release, the award-winning whiskey brand has launched a $50 million venture fund designed specifically to invest in rapidly growing, minority-founded and owned spirit brands. The announcement was deliberately timed to commemorate the 100th anniversary of the destruction done to Black Wall Street in Tulsa, OK. “On June 1, 1921, an entire community of wealthy and successful African Americans was wiped out in a matter of hours. We are talking about 35 square blocks known as Black Wall Street,” Uncle Nearest founder/ CEO Fawn Weaver said in a statement. “As an African American, learning about that history broke my heart because we, as a people, were really onto something in Tulsa, Oklahoma. We were lifting one another up and creating wealth within our own...
Fawn Weaver is committed. As the first Black woman to lead the world’s first major spirits brand on record to commemorate an African-American, she has dedicated resources to bringing more people of color into the industry. In June, the Jack Daniel’s Distillery and the Nearest Green Distillery announced the Nearest & Jack Advancement Initiative, an accelerated apprenticeship program designed to promote diversity and Black leadership in the American whiskey industry . Weaver is also working with the two Tennessee distilleries to create the Nearest Green School of Distilling, whose STEM-based curriculum is being developed in partnership with Motlow State Community College. Weaver says the diversity problem results from many things, including representation, qualifications, and cultural beliefs. But while other spirits brands tap celebrity ambassadors to generate in-house brand interest, Weaver doesn’t believe that’s the answer to increasing diversity. “That’s not what we need. What we...
Last week, the Jack Daniel’s Distillery and the Nearest Green Distillery announced the Nearest & Jack Advancement Initiative, a program designed to promote diversity and Black leadership in the American whiskey industry . According to PRNewswire , the joint initiative, between the two Tennessee distilleries, will give $5 million combined toward providing expertise and resources to Blacks entering the spirits industry as entrepreneurs. The money will be allocated to create the Nearest Green School of Distilling, whose STEM-based curriculum is being developed in partnership with Motlow State Community College. In addition, the pledge will offer apprenticeships specifically to African-Americans already in the whiskey industry via the Leadership Acceleration Program (LAP) and establish the Business Incubation Program (BIP), which will provide access to top marketing firms, branding executives, expanded distribution networks, plus other assets and opportunities to grow their spirits...