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Doritos® To Invest Over $5M In Multi-Platform Initiative Amplifying Black Creators And Innovators

Doritos has announced a new financially-backed initiative that’s all about amplifying Black joy, strength and resilience in our community. As part of its 2020 #AmplifyBlackVoices work, a press release reports that Doritos is now launching and funding SOLID BLACK™ — a new multi-platform initiative that’s dedicated to uplifting the voices of Black innovators and creators today. The initiative will reportedly involve Doritos investing more than $5 million in resources to help drive change in Black communities on behalf of the voices and stories that often go unheard. “Doritos has long been a brand that believes in igniting and championing bold self-expression and authenticity,” Stacy Taffet — VP of marketing, Frito-Lay North America — said in a press statement. “We are proud to provide a platform and resources to innovators and creators who are making a lasting impact on culture and hope that their stories can inspire the next generation in the continued effort to create a more equal...

Njera Perkins

Jun 28, 2021