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Doja Cat To Release NFTs Through OneOf That Come With An Exclusive Augmented Reality Experience

Ahead of an electric performance from Doja Cat, fans can indulge in a fruity collection in partnership with OneOf. View this post on Instagram A post shared by OneOf (@oneofnft)

Aug 30, 2022

Doja Cat Trademarks And Readies New Brand 'It's Giving,' But Should She Credit The Black Influencer That Helped Popularize The Phrase?

Doja Cat’s upcoming business venture has sparked debate via social media. And it’s all yours 🫠 — my fault lol (@DojaCat) August 18, 2022

Aug 19, 2022

Doja Cat Signs Deal With JBL As The Audio Company's Newest Global Brand Ambassador

It looks like her first Grammy win wasn’t the only feat for Doja Cat this past weekend. On April 3, the pop star took home the golden trophy at the 64th Grammy Awards. According to Billboard, she showcased another piece of exciting news prior to her accepting the award on stage — being the new face of JBL. Doja sported a JBL Clip 4 Speaker with her red carpet look as an alert that she had partnered with the brand. Doja Cat dazzles on the #Grammys red carpet. ✨ — Variety (@Variety) April 3, 2022 The outlet reports the multi-talented artist officially became the audio company’s newest global brand ambassador. “I’m excited to be working with JBL,” Doja said in a statement, according to Billboard. “From the start of the partnership, they have made it clear that they are here to support me and my ideas about their products. That is easy for me because I actually love their speakers and I carry them around with me wherever I go. I’d wear...

Apr 5, 2022

How 27-Year-Old Maya Portorreal Went From Making $45K A Year To About $20K Per Month

One sensitive skin issue just led to the ultimate come-up for this entrepreneur! According to CNBC Make It, Maya Portorreal went from working in retail, averaging $45,000 per year, to raking in more than $350,000 for her jewelry line that was launched as a side hustle back in 2019. As someone who has always loved the way jewelry enhances an outfit or her overall appearance, Portorreal was saddened after realizing that certain things broke out her sensitive skin during her days as a retail assistant at Pierre Hardy, a luxury apparel brand in New York. “I have very sensitive skin,” she shared with CNBC Make It. “I can’t wear brass… I can’t really wear too much copper.” Fortunately (and unfortunately), her skin’s reaction to certain products led her to create Kitten Co. Jewelry.

Mar 31, 2022

Lil Durk Gives Away Over $7,220 In Bitcoin With New Album Drop

Another day, another rap artist taps into Bitcoin. On March 11, rap artist Lil Durk dropped his “7220” album which featured 17 tracks and features from heavy hitters including Gunna, Future, and Summer Walker. To coincide with the drop, Durk announced on Twitter he was giving away $7,220 in bitcoin. “7220 the album at midnight. Drop your #cashapp and #lildurk and imma give away $7,220 in #Bitcoin,” Durk wrote on the app. 7220 the album at midnight. Drop your #cashapp and #lildurk and imma give away $7,220 in #Bitcoin 🥶💰 — THE VOICE (@lildurk) March 10, 2022

Mar 11, 2022

From Tech N9ne To Doja Cat — Here Are Hip-Hop's Highest-Paid Acts Of 2021, Report Says

Hip-Hop is big business. What was once considered a niche musical sound has become the soundtrack of our lives. And the genre’s best-known artists have become all the richer for it. “Hip-hop has, and always will, set trends,” says Kim Kaupe, founder of the creative agency Bright Ideas Only, to Variety. “Brands realize they can no longer sit on the sidelines and test what ‘might’ work. They need to be in the mix testing partnerships and trends before they have the data to back it up.” Certainly, too, some rappers do far better than others — and indie rappers, like Tech N9ne, can still make a six-figure salary for themselves. According to Variety, Tech N9ne’s earnings come from an eight-figure digital catalog deal — a deal that was previously unreported to mainstream outlets. But, as one might imagine, the marquee-name rappers — like Drake and Kanye — make the biggest bucks. What’s more, rappers who diversify their portfolios — like Jay-Z and Wiz Khalifa — can continue to make money...

Doja Cat To Become A Video Game Character In Comedy Game With Proceeds Going To South African Nonprofit

Attention Doja Cat stans: You will soon be able to play as your fave in a video game! The “Woman” singer is stepping into the metaverse as she will be featured in Eek! Games’ raunchy comedy game, House Party, according to Hypebae. House Party x Doja Cat – Coming Fall 2022! #housepartygame #dojacat @dojacat Wishlist the Doja Cat DLC here: Check out House Party: — House Party (@houseparty_game) March 1, 2022 Based on the game’s description, Doja’s bubbly and goofy persona is a perfect match. The outlet reports that it will include her side story where “players will track down a masked dancing sensation as part of her master plan.” “The game is amazing. You’re actually going to be able to hear and see me in it. I’ve been super involved with everything as far as my story, the things I say, and the outfits that I’m wearing just to make it as fun as possible,” she shared.  

Mar 4, 2022

Cordae Releases His Affordable Debut NFT Collection On OneOf To Not 'Bleed Out The Community'

Cordae is an artist who has been viewed by music listeners as ahead of his time. To place his futuristic persona on display aside from his music, the DMV rapper just made his entrance into the digital world. Hypebeast reports that Cordae dropped his debut non-fungible token (NFT) collection, “IDENTITY,” on NFT marketplace OneOf. The collection is a collaboration between him and artist Shaylin Wallace, and its pre-sale sold out in less than a minute ahead of its main sale, which began on Feb. 22, according to the outlet. IDENTITY: @cordae x @surrealistshay is LIVE! 💥 Head to NOW to grab your NFTs. This is gonna sell out fast. Let's Goooooo!!! 🚀🚀🚀 #BeOneOf #Tezos — OneOf (@OneOfNFT) February 22, 2022 The inspiration for Cordae’s new series stems from his nature of staying ahead of the curve by learning today’s innovations whenever embarking on new endeavors. “I always like to just put my head into it and do research to learn more...

Feb 23, 2022

Yes, Digital Fashion Through AR & VR Is A Thing — Plus, It's Been Worn By Doja Cat, Lil Nas X & More

Time and time again it’s been clear that Black artists are often the trendsetters of the music industry. Just as fast as trends move, so does technology and these superstars are always one step ahead in the gear that they rock. One of the latest fads is digital fashion through augmented reality (AR) and virtual reality (VR) technology, according to Input.

Jan 21, 2022

Doja Cat Teams Up With Girls Who Code To Create The First-Ever Codable Music Video

Through her latest music video, Doja Cat is introducing young girls to the limitless career possibilities in science, technology, engineering, and mathematics (STEM). The superstar teamed up with Girls Who Code to release DojaCode, an interactive experience for her latest music video for “Woman,” according to a press release. As the track’s title aligns with the collaboration, DojaCode is an opportunity for a new generation of girls across the globe to get into coding. “I am so excited that Girls Who Code has partnered with me to make my ‘Woman’ music video the world’s first codable music video,” Doja Cat shared in a statement. “Fans all over the world will get to input code via a microsite and unlock some really cool special features. It’s going to be awesome.” View this post on Instagram A post shared by Girls Who Code (@girlswhocode)  

Dec 6, 2021

These Celebrity NFT Newbies Are Influencing Others To Tap Into The Digital Space

The booming wave of the non-fungible token (NFT) community has snowballed into many celebrities collecting and auctioning digital tokens. In 2021, news of Black stars joining the NFT world has turned into a consistent basis now. Celebrity domination doesn’t deter from the fact that they can benefit people from all backgrounds. But let’s backtrack: What is an NFT? As previously reported by AfroTech, an NFT is a digital authentication of anything — art, images, music, etc. The foundation of NFTs is art, and then it’s put on the blockchain to maintain, track and distribute your work. As new avenues and opportunities continue to arise for content creators today, the possibilities are endless for where digital art could go. The level of creative control that NFTs offer makes the digital art business one to watch for when it comes to accumulating wealth. As previously mentioned, 2021 was a shifting year for both collecting and auctioning NFTs. Here is a list of Black celebrities who we...

Oct 28, 2021

The Game Taps Into Crypto By Dropping His Debut Collection Of Affordable NFTs

The Game just landed in the crypto space with plans to surprise fans with exclusive drops all month long. In partnership with OneOf — a green marketplace designed for the music industry — the rapper will release his debut non-fungible token (NFT) Collection titled “Genesis” on Oct. 6, VIBE reports. In a move to ensure all fans can access the collection, the price point is set at $25. The drop will feature the “Get In The Game” pack where fans will receive four randomized action figure NFTs and never-before-seen music content from an unreleased track. The collection is inspired by the Game’s passions, hobbies, and album releases, says the OneOf website. “I have been able to put forth my creative vision on display and show, not only the growth of my music career but also show the passion I have for basketball and gaming with these digital card packs,” The Game said. “The Genesis NFT Collection will give a nod to my first album, “The Documentary,” and “Jesus Piece,” and will also have...

Oct 6, 2021

Exclusive NFTs Of Kobe Bryant, LeBron James, Shaquille O'Neal 'Before They Were Pros' Set To Go Live

Thanks to non-fungible tokens (NFTs), National Basketball Association (NBA) fans will soon have a thrilling opportunity to gain exclusive content surrounding high-profiled athletes Kobe Bryant, LeBron James and Shaquille O’Neal before they became household names. Binance NFT Marketplace (Binance) will launch the “Before They Were Pros” NFT series, which will feature “a unique ‘time capsule’ video and represents a flashback of these fantastic athletes during their high school days,” according to a press release. The launch is a part of a distinguished collection produced by Total Digital Group with licensing from MediaMineLLC set to debut on Sept. 28, 2021. The unique collection will feature mini video clips of the NBA athletes, exclusive interviews and video action content taken before their success. Each athlete will have a distinguished digital token and buyers will acquire the footage rights. “Binance NFT Marketplace users can enjoy the unforgettable high school basketball...

Sep 23, 2021

Doja Cat's Single Edition NFT Sells For $188K, Outselling Jay-Z As the Largest Auctioned Item In Tezos History

Doja Cat is breaking new records and not just in the music arena. As AfroTech previously revealed, the singer has been crypto curious, launching her first non-fungible token (NFT) collection earlier this month with green NFT marketplace OneOf, founded by Lin Dai, Josh James and Adam Fell. “I don’t know that much about NFT’s,” said Doja Cat, according to information previously provided to AfroTech. “But what I do know is that they can be bad for the environment and cost a fortune. Mine won’t. Get over to and check out my first NFT collection now.” In her first-ever auction, the “Need To Know” singer’s single edition crystal token sold to the highest bidder for an impressive $188,888 (Not bad for the crypto newbie). According to iHeartRadio, Doja’s “item served as the largest auctioned item in Tezos history. It even outsold JAY-Z’s auction on Sotheby’s, which went for $139,000.” Plus, Doja is not only the first artist to launch a collection with the platform, she also broke...

Sep 22, 2021

Doja Cat Wants To Take You To 'Planet Doja' With Her First-Ever NFT Collection

If you have no clue how non-fungible tokens (NFTs) work, Doja Cat has you covered with her latest drop. The form of cryptocurrency has been taking the world by storm. However, for a lot of people, NFTs almost seem as if they’re reserved for the elite, with limited access and resources to materials as to how they work. The rapper, born Amala Ratna Zandile Dlamini, was intentional in making her collection one that is not only affordable but easy to use no matter where you fall on the knowledge of cryptocurrency. “I don’t know that much about NFT’s,” said the “Need To Know” singer, according to information provided to AfroTech. “But what I do know is that they can be bad for the environment and cost a fortune. Mine won’t. Get over to and check out my first NFT collection now.” Courtesy Photo Her exclusive collection was launched via the Green NFT platform, OneOf, curated specifically with musicians and fans in mind. Its debut Artist NFT collection featuring Doja Cat is just...

Sep 10, 2021