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Myles Garrett has signed a historic deal to remain with the Cleveland Browns. Garrett joined the league in 2017 as the No. 1 pick in the NFL draft, notes Yahoo Sports. He was chosen by the Cleveland Browns and has remained there for eight seasons. While his achievements include stats such as 352 total tackles in 117 games and securing titles such as first-team All-Pro and Pro Bowl honors multiple times, he has yet to earn a coveted Super Bowl ring. As a result, the defensive end expressed interest in being traded to another team. “It’s not a decision I take lightly,” Garrett told sports commentator Rich Eisen, according to Cleveland.com. “It took time and lots of conversation, but just looking at the trajectory of the team, talking to some of the higher-ups… I have a lot of respect for them, but I just don’t think we’re aligned on where the team is going in the near future. I feel like the window for us as athletes is only so broad and only continues to close as years go by with...
Shaquille O’Neal has built a thriving post-NBA career, leveraging his larger-than-life personality and business acumen to secure major brand partnerships, media deals, and entrepreneurial ventures. From endorsements with major corporations to investments in various industries, O’Neal has cemented himself as a powerhouse beyond the court. Now, he’s extending his presence on television — O’Neal will be staying with TNT. According to Front Office Sports, the former basketball player turned sports commentator has secured an extension with the network that will earn him $15 million annually. The future of O’Neal and his “Inside the NBA” co-hosts, Ernie Johnson and Kenny Smith, had been in question after it was announced that TNT lost its NBA media rights to Disney, NBC, and Amazon Prime Video. The three companies entered an 11-year media deal valued at $76 billion, which will take effect in the 2025-26 season, USA Today reports. “Throughout these negotiations, our primary objective has...
Dawn Staley has made history yet again. The University of South Carolina’s women’s basketball coach continues to leave an indelible mark on the sport. Known for her trailblazing accomplishments, Staley first made headlines in 2021 when she became the highest-paid Black coach in NCAA women’s basketball, as previously reported by AFROTECH™. Her leadership has propelled the Gamecocks to remarkable success, including appearances in six NCAA Final Fours and securing the school’s first national title in 2017, Reuters reports. Since then, Staley has only strengthened her legacy. In 2024, under her guidance, the team celebrated an undefeated 38-0 season, culminating in their third national championship, according to Sports Illustrated. Notably, all three titles have been achieved during her tenure. A Historic New Contract Staley’s transformative impact on the University of South Carolina’s basketball program has earned her another groundbreaking contract. Per a university press release,...
Damian Lillard just received back-to-back victories. The eight-time All-Star is currently on the roster of the Milwaukee Bucks following a three-team trade in November 2023, a news release mentioned. It has not taken long for the team to reach a major milestone. On Tuesday, Dec. 17, 2024, the Milwaukee Bucks were announced as champions over the Oklahoma City Thunder in the annual in-season NBA Cup, which is in its second year. What’s more, players on the team with standard contracts will be awarded $514,971 each for the victory, notes WGN-9 TV. “I’ve had a lot of experience individually where I’ve had accomplishments and stuff,” Lillard said, according to AP News. “But to have some team success and win something and be the last team standing in this tournament, it feels great.” Giannis Antetokounmpo, power forward and teammate, commented: “I’m so happy for Dame that we got our first trophy together. This is just the beginning. We have to keep on improving and getting better, and we...
Content creators are taking over. Entertainment is entering a new era as attention shifts away from traditional cable TV, streaming platforms like Netflix, Prime Video, and Peacock, and even movie theaters. More people are seeking fresh, innovative ways to engage their time and dollars. And the creators are certainly delivering with engaging content that circulates the web and is also attracting countless celebrities and companies who are looking to capitalize in a new territory. Forbes notes the creator economy is currently valued at $250 billion, and that number is projected to nearly double by 2027. Three top Black creators are not just participating in this revolution — they’re leading it. Kai Cenat Kai Cenat currently holds the crown as Twitch’s most-subscribed streamer, as AFROTECH™ previously reported. The New Yorker, who once lived in a shelter, recently concluded his month-long November 2024 “Mafiathon 2.” Users tuned in to his 24/7 Twitch livestream throughout the month,...
Ray Allen turned down a lucrative offer as a rookie to sign with Nike. The California-born athlete was drafted by the Minnesota Timberwolves in 1996 during the first round as the fifth pick, according to ESPN. He was traded that same day to the Milwaukee Bucks with a three-year rookie contract valued at $6.2 million, per Spotrac. Allen’s earnings helped him remain level-headed when he was receiving offers from FILA and Nike. He already had his mind set on Nike and was not even swayed by a six-figure offer from FILA, despite having a prior sponsorship deal with the company. “ I almost ended up wearing FILA. My agent at the time tried to make me accept a check for a $100,000 but they were telling me they were going to give me a signature shoe,” he told Sports Illustrated in a 2017 interview. “It was either FILA or Nike at the time, and (FILA) told me (I’d get) the signature shoe for five years years but the first two I had to lead the team in scoring, rebounding, steals or assists....
The HBCU Esports League is an exciting platform that showcases the talent of gamers from Historically Black Colleges and Universities (HBCUs) . This league not only celebrates the gaming prowess of HBCU students but also serves as a gateway for them to access opportunities in the rapidly growing esports industry. In 2024, several major companies have stepped up to support the league, providing sponsorship that fosters growth, education, and engagement in the gaming community. Verizon Verizon continues to be a key supporter of the HBCU Esports League in 2024. The telecommunications giant plays a pivotal role in providing cutting-edge technology and connectivity, helping to ensure that HBCU students have the infrastructure needed to compete at the highest level. Beyond sponsorship, Verizon is also involved in promoting educational initiatives, offering workshops and networking opportunities to help students explore careers in esports, technology, and communications. Coca-Cola...
If you’re a Boston sports fan, you certainly recall the famed “Curse of the Bambino” which loomed over the Boston Red Sox baseball team for nearly a century. In 2004, the team finally reversed the long-held curse by besting the New York Yankees in a stunning seven-game upset before taking home the World Championship against the St. Louis Cardinals. As a pitcher for the Sox at that time, Pedro Martínez was integral to the success of the organization, and has since gone down in history as a Boston sports legend. Martínez is so impressive, in fact, that the superstar athlete has been chosen as one of several subjects for the new Netflix docu-series The Comeback: 2004 Boston Red Sox . Since Martínez is fresh on everyone’s mind, now seems like as good a time as any to take a look at his whopping net worth, which clocks in at over $70 million according to Celebrity Net Worth , and see what we can learn from his diverse portfolio. Through means such as his MLB salary, endorsement and brand...
Several Boston-based businesses will be uplifted through Jaylen Brown’s $5 billion commitment to generate new wealth for underrepresented communities. As AFROTECH™ previously reported, the Boston Celtics star launched nonprofit Boston XChange (BXC) in August 2024. This followed his signing of a five-year NBA supermax contract extension with the team in July 2023 worth $304 million. View this post on Instagram A post shared by Boston XChange (@bosxchange) BXC exists to support underinvested entrepreneurs and creators through professional coaching, access to capital, tools, and workplaces. “It was hard for businesses of color to get started in the city,” Brown told AFROTECH™ in a previous interview. “All of these different things are all types of hegemony that you just notice that goes on in the city. So, in response to that, I launched an initiative there, trying to help balance and even that out, to give opportunities and resources to our community, allowing me to be in these places...
North West plans to start her own empire, following in the footsteps of her parents. Her Parents’ Empire Kim Kardashian: North was born into fame as the daughter of Kim Kardashian and Ye, formerly Kanye West, on June 15, 2013, in Los Angeles, CA, though the couple is now divorced. Kardashian shot to stardom following the success of the reality television show, “Keeping Up With The Kardashians,” which aired in 2007 and ran for 20 seasons on E!. By 2016, Kardashian was the highest-paid reality television star, ringing in $51 million annually and boasting millions of followers across Twitter, Facebook, and Instagram at the time, TIME reports. As the show was nearing its end, it was reported by Parade she was earning as much as $4.5 million per season. Kardashian was able to continue her success beyond her time on screen, expanding into business with ventures that included KKW Beauty, which she shut down in 2021 after selling 20% to Coty for $200 million the year prior, according to...
Houston, TX, native Jennifer Ford’s passion for sneakers has led her to work with major apparel giants. Ford is currently the proud owner of Premium Goods, a sneaker boutique in Houston. The idea for opening the shop dials back to her days in New York, NY, following the completion of her economics degree from Emory University, her LinkedIn mentions. While in New York, it would spark her interests in women’s buying departments and women’s product development. However, it was not until she befriended Premium Goods-Brooklyn shop owner Clarence Nathan that Ford manifested her own sneaker boutique in 2004, located in her hometown. “It’s about being with other people who enjoy the same thing as me and [building] a community,” Ford told Vogue in 2023. With its opening in 2004, the Premium Goods Houston location reportedly became the first sneaker retail store in the United States led by a Black woman. Per Premium Goods’ website, the shop features major brands like Jordan Brand, Nike,...
CocoLife has been awarded a $100,000 grant from CVS Health to improve Black maternal health outcomes. CocoLife — a nonprofit founded by Alexia Omega Doumbouya in July 2019 — offers support through maternal health groups, one-on-one doula visits, and 24/7 doula assistance for mothers until they are 12 weeks postpartum, according to information shared with AFROTECH™. The need to support women in maternal health was inspired by a lived experience. According to The Philadelphia Citizen, Doumbouya had difficulties following the birth of her daughter in 2011, leading her to experience severe postpartum depression, psychosis, and anxiety. “I had this baby, and six weeks later I was expected to go back to work. And I just kept thinking How am I supposed to do this,” she explained, per the outlet. As time went on, she recognized other women had also faced challenges in their pregnancy journeys. This prompted her to become a trained certified doula prior to kickstarting CocoLife, which began...
The 2024 NFL is in full swing, but players are still finalizing deals and securing contracts. One of the most lucrative deals recently announced was that of Dallas Cowboys quarterback Dak Prescott. Prescott entered the league in 2016 as the round four, 135th pick. In the 2023-2024 season, he completed 410 passes for 4,516 yards and 36 touchdowns. This level of play has made him a mainstay for the Cowboys organization, prompting high-level negotiations for his most recent contract. According to Spotrac data, Prescott inked a four-year deal with the Dallas Cowboys worth $240 million. The contract includes a $80 million signing bonus and guarantees totaling $231 million, with an average annual income of $60 million. For the 2024 season, Prescott is set to receive a base salary of $1.25 million, along with the $80 million signing bonus. The contract extension was completed after the season-opener vs. the Cleveland Browns. However, the 31-year-old athlete didn’t let the lingering deal...
Jayson Tatum won’t be spending his historic contract money. As AFROTECH™ previously reported, the Boston Celtics player is fresh off a NBA National Championship win and agreed to a five-year $315 million supermax contract extension, which marks the richest in the league’s history, according to Bleacher Report and Chris Haynes of TNT Sports. However, Tatum will not be touching the money earned from his contract, as AFROTECH™ already told you. He made a deal with his mother, Brandy Cole — who he describes as an “overseer” because she handles his finances — that he would rely on endorsements and sponsors rather than his contract earnings. View this post on Instagram A post shared by Small Wins (@enjoysmallwins) “We had a deal before I got drafted that I couldn’t spend the money I make from the Celtics, that we have to live off endorsements,” Tatum said during an interview with “In Depth with Graham Bensinger.” “Her and my accountant agreed. They didn’t know that I would make as much as...
Jayson Tatum has reportedly landed a historic deal. The Boston Celtics player will now have more than one reason to celebrate. Most recently, the team became the 2024 NBA Champions, outplaying the Dallas Mavericks. This marked the 18th championship title for the Boston Celtics, ESPN reports. Tatum scored 31 points, 11 assists, and eight rebounds for the game-five victory. He joins Stephen Curry, Michael Jordan, James Worthy, and Walt Frazier as the only players to have scored 30 points and 10 assists in a series win for the NBA finals, ESPN notes. “All the sacrifice was worth it. I’m so thankful to have been in the positions that I was growing up,” he said, according to CBS News. “Thankful for my mom. Thankful for my dad introducing me to basketball. My grandmother who helped raise me. All my friends and family that have supported me, every coach, every teammate that I’ve had. There’s a lot of people that have had a hand in the success of Jayson Tatum. So I guess in this moment, I’m...