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Shaquille O’Neal has built a thriving post-NBA career, leveraging his larger-than-life personality and business acumen to secure major brand partnerships, media deals, and entrepreneurial ventures. From endorsements with major corporations to investments in various industries, O’Neal has cemented himself as a powerhouse beyond the court. Now, he’s extending his presence on television — O’Neal will be staying with TNT. According to Front Office Sports, the former basketball player turned sports commentator has secured an extension with the network that will earn him $15 million annually. The future of O’Neal and his “Inside the NBA” co-hosts, Ernie Johnson and Kenny Smith, had been in question after it was announced that TNT lost its NBA media rights to Disney, NBC, and Amazon Prime Video. The three companies entered an 11-year media deal valued at $76 billion, which will take effect in the 2025-26 season, USA Today reports. “Throughout these negotiations, our primary objective has...
Shaquille O’Neal is many things, and that also includes doctor! The former NBA star did not neglect his education journey despite going on to earn millions throughout his career. He attended Louisiana State University but did not initially complete his degree when he was drafted as the first overall pick in 1992 by the Orlando Magic. Spotrac reports he secured a four-year rookie contract valued at $17.4 million. O’Neal, who also is passionate about music, went on to secure a $10 million deal to release three albums under Jive Records. This led to collaborations with some music greats. “I was like ‘I got to take it,’ but then reality kicked in,” O’Neal shared on “Check-In at Wynn” in Las Vegas, NV. “I was like ‘I’m not a rapper’ and then I said ‘Let’s have a meeting’… I said as long as I can rap with all my favorite rappers, I’ll do it and they agreed. So, I think for a non-rapper, I probably have the best discography ever. Quincy Jones, Michael Jackson, Snoop, Ice Cube, Notorious...
After winning an NBA Championship, Shaquille O’Neal once turned down a deal with a major cereal brand. Back in 2001, O’Neal secured his second national championship alongside his Los Angeles Lakers teammate Kobe Bryant. O’Neal put up 29 points, leading the team to victory, according to the NBA. Unsurprisingly, offers were coming O’Neal’s way, including from Wheaties cereal. They had also reached out when he secured his first championship in 2000. However, O’Neal declined both times. He was more of a fan of its competitors, such as Frosted Flakes and Fruity Pebbles. “My people said, ‘Hey man, won’t you be on the cover of Wheaties.’ I said, ‘I can’t do that.’ They said, ‘What do you mean, brother? Breakfast of champions.’ I said, ‘Don’t know what it tastes like, never gonna taste it.’ ‘What do you mean?’ I said, ‘Well, Frosted Flakes will always be my first option if you want to talk cereal business with me and Fruit Loops, then Fruity Pebbles,” he said in an interview with The Wall...
An end may be near for a lawsuit involving Shaquille O’Neal. As AFROTECH™ previously reported, O’Neal was named in a class action lawsuit filed against the Astrals Project in a Florida federal court in 2023. He was one of the founders of the project, along with music manager Brian Bayati and O’Neal’s son Myles O’Neal. “Plaintiffs in the billion $ FTX class action case just served @SHAQ outside his house,” the Moskowitz Law Firm shared on X at the time. “His home video cameras recorded our service, and we made it very clear that he is not to destroy or erase any of these security tapes because they must be preserved for our lawsuit.” The Astrals Project initially launched the “Shaq Signature Pass,” marketed as the “first consumable NFT of its kind,” per The Hollywood Reporter. It claimed the signing technology had “wide-ranging applications.” In total, Astrals included 10,000 NFT (non-fungible token) 3D avatars and a DAO (decentralized autonomous organization) intended for...
Team ownership is not completely off the table for billionaire Mark Cuban. Cuban was former majority owner of the NBA’s Dallas Mavericks since 2000, purchasing stake in the team for $285 million, mentioned Fortune. At the time, he felt he was at an advantage due to his knowledge in technology and media. However, in recent years he recognized a shift towards real estate as necessary to be successful in team ownership. As a result, he chose instead to sell most of his stake to the Miriam Adelson family, controlling shareholder of Las Vegas Sands Corp., in December 2023 in a deal valued at $3.5 billion. He now maintains a 27% stake in the Dallas Mavericks and is in control of its basketball operations as well as serves as the alternate governor, according to the NBA. “When I first bought [the Mavericks] in 2000 I was the tech guy in the NBA. I was the media guy. I had every edge and every angle,” he explained on the “All-In Podcast.” “Now fast-forward 24 years later. In order to...
It’s official! Shaquille O’Neal is tied to a billion-dollar deal! As AFROTECH™ previously mentioned, O’Neal is the second-largest shareholder in Authentic Brands Group. This is the result of a 2015 deal that gave the company the rights to manage his name in merchandise and endorsements. O’Neal explained the significance of the deal during a previous AFROTECH™ interview stating, “My Authentic Brands deal, I was able to ensure that hopefully I can stay around after I’m no longer on this earth. And I was walking down the street one day and looking at these Elvis cups and Elvis key chains and Marilyn Monroe, and I said to myself, ‘How are these people still making money for their families?’ They’re not even around. So, I found out how that business works, and I contacted two or three of those agencies and asked them if they were interested in partnering with Authentic Brands, and we’ve been doing major things.” He added, “I’m now the second-largest shareholder in Authentic Brands Group,...
Shaquille O’Neal says he took a pay cut while playing for the Miami Heat. The NBA Hall of Famer played for the team for four seasons, between 2004 and 2008, according to Sports Illustrated. Previously, he was a three-time NBA champion with the Los Angeles Lakers, where he played alongside his teammate Kobe Bryant. O’Neal’s tenure with the Heat was accompanied by a decision that cost him $20 million, he explained on “The OGs” podcast. He recalls a conversation with former Lakers head coach Pat Riley, that presented him an ultimatum surrounding his salary. “Pat came in and he said, ‘Shaq I love you. I can give you the whole 120 [million] and we can have nobody, or I can give you 100 [million],'” O’Neal said. “‘Give UD some more money. I can bring in Posey. I can bring in GP. I can bring in all them guys.'” O’Neal decided to take the pay cut because he was purely motivated by his desire to win. He added, “And I was like, ‘You know what. I need to win. Cause I gotta win one before Ol’...
A controversial conspiracy theory reportedly led Shaquille O’Neal to lose a $20 million deal. O’Neal has a track record of hitting gold in business. It’s why he has supposedly amassed $500 million, per Celebrity New Worth. Some of his wise moves include his Big Chicken restaurant franchise, which can be found in California, Nevada, New York, Texas, Washington, and on the seas thanks to two Carnival Cruise ships, a press release notes. Most recently, Big Chicken celebrated its grand opening in the Dallas, TX, area in Fort Worth, now marking its fifth franchise location in Texas. View this post on Instagram A post shared by Big Chicken (@bigchickenshaq) One can also look to his success in the investment world. He invested in Google and unintentionally struck gold. In fact, it was by “accident” that he even invested in the tech company. As AFROTECH™ previously reported, he spoke with a prominent investor who was talking about Google at the Four Seasons. The conversation led to a...
Shaquille O’Neal had one favor to ask his son Shareef after becoming Reebok’s president of basketball. Shaq’s Return To Reebok As AFROTECH™ previously reported, Shaquille’s history with the athletic footwear and clothing brand began in 1992, the year he was also drafted to the NBA. He released shoes such as the Shaq Attaq and Shaqnosis, but in 1998 he chose to walk away from the $40 million deal to start his own brand with Walmart so he could offer more affordable shoes for kids. In October 2023, he returned to Reebok sporting a new hat as its president of basketball. He is now responsible for the company’s basketball category strategy and nurturing partnerships with athletes and organizations. Shaquille quickly got to work, playing a role in Angel Reese opting to sign a name, image, and likeness (NIL) deal with the company, while she was attending LSU. Even after being drafted to the WNBA by the Chicago Sky, Reese’s relationship with the brand has only progressed as she now has her...
A class action lawsuit continues to loom over Shaquille O’Neal. As AFROTECH™ previously reported, he was named in a class-action lawsuit filed against the Astrals Project, which he created alongside Music Manager Brian Bayati, who serves as the CEO, and his son Myles O’Neal, who is the head of investor relations. They launched to the public the “Shaq Signature Pass,” a non-fungible token (NFT) series that was labeled as the “first consumable NFT of its kind, and the signing technology is one that we think will have wide-ranging applications.” Coindesk mentions Astrals consisted of 10,000 NFT 3D avatars and a decentralized autonomous organization (DAO) for “incubating innovative projects” with the Galaxy token serving as the governance token. In a class action filed in Florida federal court in 2023, it stated the project was in violation of securities law as the company sold unregistered Astrals tokens, according to The Hollywood Reporter. Investor Daniel Harper, who allegedly lost...
A donation has been made to the Shaquille O’Neal Foundation to benefit the youth. According to the Las Vegas Review-Journal, Clark County commissioners in Las Vegas, Nevada, have approved a vote to donate a 4.81-acre parcel of vacant land to the Shaquille O’Neal Foundation to build a new Boys & Girls Club. The Clark County location is projected to cost $16 million and will “provide youth with academic and personal development resources,” according to the Las Vegas Review-Journal. Additionally, it aims to support college and career readiness opportunities. At the time of this writing, it is unclear when the foundation will break ground on the project. However, once the new Boys & Girls Club is complete, the foundation’s obligations will include providing Clark County with annual reports on what programs are available, insights on fundraising efforts, and logistics regarding how many clients it has serviced, The Blast reports. The Shaquille O’Neal Foundation was created in 2019 to...
Shaquille O’Neal is taking his restaurant franchise talents to Nebraska. The former NBA superstar-turned-serial entrepreneur has announced that his fast-casual restaurant franchise, Big Chicken, will expand to the Omaha market, according to KETV Omaha. O’Neal plans to open two Big Chicken locations in Omaha, led by father-son duo and local entrepreneurs Tom and Zak Davis. “Our experience has provided us a perspective on Big Chicken that we feel fantastic about. We know that it is the right time to bring the quickly growing brand to Omaha,” said Tom, per KETV. “There are a lot of parallels for us with Big Chicken and its leadership team. We have a deep appreciation for running great restaurants, and Big Chicken’s team is equal to the match. We have been following the growth of Big Chicken for a while, and once we were finally able to try the menu, we decided to get serious about opening our own stores in Omaha.” View this post on Instagram A post shared by Big Chicken...
Shaquille O’Neal’s new educational initiative is underway. As AFROTECH™ previously reported, O’Neal learned of the efforts of Tade Oyerinde, who founded and leads accredited online community college startup Campus, while reading a Forbes article about him. The startup had received a $29 million funding raise in 2023 with OpenAI CEO Sam Altman and Discord Founder Jason Citron leading its Series A funding round. “Shaq saw the Forbes article and had his team reach out, and he was just like, ‘This kid raised all this money from these guys.’ He thought it was unbelievable,” Oyerinde told AFROTECH™ at the time. O’Neal was so impressed that he wanted to get involved in Oyerinde’s mission. He is now an investor in the company and, most recently, is kicking off Campus’s latest initiative. According to a press release, O’Neal and Campus.edu plan to provide 500 high school students and recent graduates with access to business courses taught by college professors from top colleges and...
Shaquille O’Neal once invested in Ray J’s music career. During an interview on Shannon Sharpe’s podcast “Club Shay Shay,” the R&B singer-turned-entrepreneur reveals he received $1.5 million from the former Los Angeles Lakers basketball player to support “Sexy Can I,” the first single from his 2008 studio album “All I Feel.” The single featuring Yung Berg would go on to become a top 10 hit on Billboard. O’Neal saw a big return on that investment , Ray J says on the podcast. “He gave us $1.5 [million] for the ‘Sexy Can I’ project, which was the ‘All I Feel’ project, and ‘Sexy Can I’ was the record to lead off. It sold 8 million copies,” Ray J told Sharpe. “We recouped the number back for Shaq, and I don’t know five months, six months, and everything else has been profitable ever since, so shout out to Shaq.” He added, “If you look at the ‘Sexy Can I’ video, you see Shaq in the video. He’s the one with the camera.” Photo Credit: YouTube/ MNRK Music Group O’Neal has distinguished...
Shaquille O’Neal’s Big Chicken is heading to his home state of New Jersey. As previously reported by AFROTECH™, the former basketball-player-turned-serial- entrepreneur became a co-owner of Big Chicken in 2018 and opened the first location in Las Vegas, NV, alongside his friend Matt Silverman and agent Perry Rogers. Since, thanks in part due to its popular menu items including chicken tenders, various chicken sandwiches, crinkle-cut French fries, and mac n’ cheese, the business has proven to be a success and has adopted a franchise model. View this post on Instagram A post shared by 312 Craves (@312craves) Big Chicken signed a 20-unit development deal in partnership with H&D Group Investments to expand to Michigan in 2023, Franchise Times reports . Prior, a 50-unit deal had been signed to open storefronts in Texas, with locations already springing up in the city of Houston and nearby Richmond. It can also be found in California and on Carnival Cruise ships. View this post on...