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Sean ‘Diddy’ Combs On Not Having Equity In Cîroc: 'I Don’t Have Any Regrets Because The Journey Was The Most Important'

Sean “Diddy” Combs’ history with Diageo could be a sign that even at the top of the mountain, there remains barriers to overcome as a Black entrepreneur.

Sep 7, 2023

Sean 'Diddy' Combs Accuses Multi-Billion-Dollar Spirits Conglomerate Diageo Of 'Illegal And Outrageous Retaliation'

More claims against multi-billion-dollar spirits conglomerate Diageo have arisen from Sean “Diddy” Combs.

Jul 21, 2023

As A Black Woman In Media, Cari Champion's 'Creating A Voice That Cannot Be Denied' And Making More Space At The Table

James Brown boldly proclaimed in one of his most famous songs, “this is a man’s world.” He then quickly came to his senses and clarified that statement by saying, “it would be nothing without a woman or a girl.” Since the beginning of time, girls and women worldwide have been building strong spaces as they lead and excel across various industries. And if one wants to talk about excellence in journalism, some prominent names such as Oprah Winfrey, Gayle King, and Robin Roberts come to mind. However, you can’t let the list keep running without the commentary of younger Black women who are also forging paths and making waves, like Angela Rye, Jemele Hill — and Cari Champion. Champion is a noted journalist and broadcaster known for her unapologetic commentary, insightful dialogue, and championing (no pun intended) gender equity. And much of her power manifested during Super Bowl LVII weekend as she partnered to celebrate the Black women journalists making headline-worthy strides and...

Mar 14, 2023

Rick Ross Reveals He Went From Being An Unpaid Ambassador For Diddy To $1M Richer Within A Year

It takes time and hustle to become a real boss, and Rick Ross leads by example with his endeavors. In 2021, the serial entrepreneur shared with AfroTech what it takes to be a boss — one of the lessons being that in Ross’ eyes, there’s no job too “small” for him regardless of his worth. “Ain’t nothing too big nor too small for a real boss,” Ross told AfroTech. “I’ll walk into one of my franchisees, and if the floors need to be swept, I’ll grab the broom to sweep it rather than calling somebody over from the register. Nah, I’ll do it myself. You know what I mean? That’s just the approach.”

Feb 14, 2022

Sean 'Diddy' Combs And CÎROC Announce Campaign Committed To Highlighting Black Businesses Year-Round

CÎROC is committed to Black businesses 365 days a year! As Black Business Month comes to an end, Diddy’s premium Vodka brand is doubling down on its commitment to Black businesses all year long! On Aug. 31, CÎROC launched its latest initiative which aims to support Black excellence and achievement.

Aug 31, 2021

Meet The Spirits Industry Vets Helping The Black Community Generate $2B In Economic Value In The U.S.

Diageo is on a mission to diversify the spirits industry! According to a press release, the global leader in beverage alcohol has teamed up with industry veterans Dia Simms and Erin Harris in order to build an inclusive and diverse economic initiative with the goal of creating the next generation of diverse entrepreneurs, executive leaders, and founders in both a sustainable and scalable way. Pronghorn is the name of the all-new partnership and it will create a standalone business with a primary focus on expanding diversity, equity, and inclusion within the spirits industry. “Diversifying the industry accelerates innovation and competitiveness, and our strategic approach to recruit, retain and advance the Black community and communities of color within the industry alongside Diageo North America couldn’t be more necessary and timely,” said Pronghorn co-founder, Erin Harris in a statement. “We understand first-hand the importance of being motivated and the critical need for ownership...

May 27, 2021

EFFEN Vodka Teams Up With Allies In Arts To Celebrate The Black And LGBTQQIA2S Communities

Here’s something to toast to! In a new partnership, EFFEN Vodka joins forces with Allies in Arts to create an official 2021 Pride 365 Bottle. According to PR Newswire, the bottle is a celebration of Pride, not only during Pride Month but year-round, and is the company’s commitment to building a more inclusive world. Street muralist and LGBTQQIA2S artist, Sam Kirk, has been commissioned to design the bottle which will celebrate Black and LGBTQQIA2S communities and spotlights each day as a new chance to live loud, vibrant, and proud.   View this post on Instagram   A post shared by EFFEN vodka (@effenvodka) “We’re huge fans of Sam’s work and thrilled with how the Pride 365 bottle came out,” said I van Hidalgo , Senior Marketing Director of Regional Brands at Beam Suntory in an official news statement. “There’s no doubting the immense obstacles and barriers the LGBTQQIA2S and Black communities continue to face, and we are honored to join forces with Allies in Arts and Sam to create the...

Apr 8, 2021

'Someone Saw the Hustle in Me,' Diddy Promotes Deon Graham to Chief Brand Officer of Combs Enterprises

The phrase, “Can’t Stop, Won’t Stop,” was a manifestation uttered by Sean “Diddy” Combs in the ’90s that has continued to allow him to soar to new heights. When he isn’t revolutionizing the world of media through his television network REVOLT, he’s continuing to build his brands that fall under Combs Enterprises. Just as he has an eye for talented artists, Diddy continues to prove that he has an eye for hungry go-getters like Deon Graham who has been appointed to Chief Brand Officer of Combs Enterprises. “‘Can’t Stop, Won’t Stop’ is a fundamental part of our ethos at Combs Enterprises. In the Bad Boy tradition, we are relentless and will not be outworked,” said Combs Enterprises President, Tarik Brooks in an email interview with AfroTech. “We approach every situation knowing that there’s a solution, we just need to find it. The people who thrive here are competitive, enjoy working hard, and believe in the power of teamwork.” Graham’s rise spurred from a nightlife website that he...

Mar 19, 2021

Black Celebs Dominating the Booze Business Ranked By Bottle Price

Whether you’re inviting the crew over to turn up on a Friday night or have opted for a quiet night in, alcohol of some sort is most likely in the equation. As stars continue to scale their personal brands, booze has become the go-to entrepreneurial endeavor for many. U.S. alcohol sales rake in about $90 billion annually, and these celebs are getting in on the action. From wine lovers to fine cognac consumers, these celeb-backed alcohol brands are sure to make their way into your cabinets. Jay Z’s Armand de Brignac “Ace Of Spades” Champagne — $300   View this post on Instagram   One for the books. #THEBRUNCH #ArmandDeBrignac A post shared by Armand De Brignac Champagne (@armanddebrignac) on Jan 26, 2020 at 9:05am PST Jay-Z was named hip hop’s first billionaire by Forbes in 2019, and much of his net worth can be attributed to his Ace of Spades brand. The Takeout reports that Jay-Z makes nearly five times more from his champagne than music with the brand generating $310 million . He...

Feb 6, 2020