Whether you’re inviting the crew over to turn up on a Friday night or have opted for a quiet night in, alcohol of some sort is most likely in the equation.
As stars continue to scale their personal brands, booze has become the go-to entrepreneurial endeavor for many. U.S. alcohol sales rake in about $90 billion annually, and these celebs are getting in on the action. From wine lovers to fine cognac consumers, these celeb-backed alcohol brands are sure to make their way into your cabinets.
Jay Z’s Armand de Brignac “Ace Of Spades” Champagne — $300
Jay-Z was named hip hop’s first billionaire by Forbes in 2019, and much of his net worth can be attributed to his Ace of Spades brand. The Takeout reports that Jay-Z makes nearly five times more from his champagne than music with the brand generating $310 million. He owns the brand exclusively.
Dwyane Wade’s D Wade Cellars — $95
For the NBA star, wine is more than a pastime. In 2014, he launched D Wade Cellars in partnership with the Napa’s Pahlmeyer family.
“For me, starting a business is like building a team. You find the right partners who are good at things you aren’t,” Wade told Forbes.
Legend’s Vineyard Exclusives (LVE) features an array of wines that its official site describes as “perfect harmony of passion, eloquence and Napa Valley tradition.”
Ayesha Curry’s Domaine Curry — $89
Ayesha Curry, her sister-in-law, Sydel Curry, and John Schwartz of Napa’s Coup de Foudre winery teamed up to launch Domaine Curry, a red wine.
Ludacris’ Conjure Cognac — $42
Chris “Ludacris” Bridges founded Conjure in 2009 with his business partner Kim Birkedal Hartmann. Liquor reports that the rapper was the first to extend beyond endorsement and actually participate in the blending process.
Drake’s Virginia Black Bourbon — $40
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Congrats to @champagnepapi on a record 13 Billboard Music Awards.
Drake introduced his whiskey to the world with a promo commercial starring himself and his father, Dennis Graham. The brand has since launched sales in the Middle East with the whiskey being sold in the Dubai International Airport.
Sean “Diddy” Combs’ Ciroc — $39
In 2007, Diddy began heading Ciroc’s marketing and promotional efforts with an equal share venture contract where all profits are split between Diddy and manufacturing partner Diageo. According to Liquor, Diddy also purchased DeLeón Tequila in 2014, which he describes as “an outstanding brand that appeals to those who love exceptional tequila in a distinctive bottle.”
E-40 isn’t new to the booze game. The rapper introduced the Sluricane, a 36-proof version of the famous Hurricane cocktail and E-40 Malt Liquor which nods to the culturally famous drink. The entertainer and entrepreneur also backs an assortment of wine, tequila, and additional cocktails.
Nicki Minaj’s MYXFusions — $11
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The moment that you realize you own the best tasting wine. ?? #TBT #GetInTheMYX #MoscatoLife
The rap star is co-owner of the MYXFusions wine line. In 2016, Liquor revealed that MYX was one of the best-selling Moscato brands in the U.S.
As these celebs continue to dominate the booze game, make sure to refer back to this list the next time you decide to pour it up.
