Snoop Dogg has his mind on his money, and his money on his NFTs. 

The Doggfather recently sat down with Kevin Hart for a special called “2021 and Done,” which was a recap of all the messiness and shenanigans of the year, plus ruminations on investments, fads, and opportunities.

“I built a whole metaverse called ‘The Sandbox,'” Snoop Dogg said in the video. He then showed a clip of what The Sandbox looked like, which looks exactly like you think it would.

Check out a teaser clip featuring “The Sandbox” below.

Mr. Broadus then joked that he doesn’t “know sh-t about it,” but that he was “getting this money,” which basically describes all of us in this new media landscape.

XR Today, though, has a brief description of how The Sandbox works.

“Sandbox uses the SAND utility token for buying and selling across its Metaverse platform and is based on an ERC-20 Ethereum blockchain technology, with a total cap of 3 billion tokens,” reports the outlet. “According to the platform’s website, users and investors can buy digital real estate in the Sandbox Metaverse to build experiences, namely games and NFT-backed digital assets, with further capabilities to combine lands as an ESTATE. Currently, 166,464 LANDS are available on the Sandbox Metaverse.”

Think of a 5D version of “Monopoly,” in other words.

Fortunately, Snoop Dogg has his hands in plenty of other business opportunities that he does understand more than “sh-t” about, including Casa Verde Capital. As AfroTech previously reported, Snoop Dogg founded Casa Verde Capital in 2014. In December 2020, Casa Verde Capital closed its second fund for $100 million.

The fund, according to our report, specializes in seed capital and is especially known for investing in startup cannabis brands.

CrunchBase reports that Casa Verde has made 30 investments and four of those investments were considered “diversity investments,” which includes companies like Proper and Miss Grass.

Snoop Dogg has invested in it, but what is the metaverse?

While Snoop Dogg seems to have no issue dropping thousands of dollars on the so-called “Metaverse,” few people know exactly what that is.

Fortunately, WIRED has a great explanation.

The term “metaverse,” itself, is quite similar to the term “cyberspace” in terms of what it entails. In other words, the “metaverse” isn’t a particular place, but a description of how we interact with the cyber world around us.

“The technologies that make up the metaverse can include virtual reality—characterized by persistent virtual worlds that continue to exist even when you’re not playing—as well as augmented reality that combines aspects of the digital and physical worlds,” reports the outlet.

And the thing is, you don’t have to log in to “Meta” by Facebook to interact with the metaverse. Meta is just one of several channels to access the broader metaverse (So, no, Mark Zuckerberg does not “own the metaverse”).

So, in other words, Snoop Dogg (and other investors) are investing in getting a piece of the Internet.