We’ve seen various celebrities put their spin on non-fungible tokens (NFTs), but Shaquille O’Neal is doing things differently.

On Dec. 21, Shaquille O’Neal confirmed on Instagram he would not only be launching an NFT collection but all proceeds would be going toward the Shaq Foundation, which partners with Boys & Girls Clubs of America and Communities in Schools to help underserved children across the United States.

“Ho ho ho! We are now live with the SHAQ GIVES BACK charity NFT collection on @notables.co 🎄🎁 In the spirit of the holidays, all proceeds from the sale, and all royalties FOREVER will be going to the @shaqfoundation, raising money for underprivileged youth across the country. Thank you for helping us impact the lives of countless kids in need,” Shaquille O’Neal said on Instagram.

The “Shaq Gives Back” NFT collection featured on Notables debuted 10,000 unique tokens with images showing the former basketball center sporting a variety of costumes, according to Bleacher Report. 

Within just 24 hours, the collection raised $1,000,000 for the Shaq Foundation and Shaquille O’Neal challenged his followers to continue supporting the charitable efforts by bringing the total to $1.5 million before Christmas. 

Well, thanks to the collective power of the people, Shaquille O’Neal not only reached his goal but surpassed it by raking in $2 million solely from the collection.

“We are still speechless. Thank you to everyone who helped raise these funds for the @shaqfoundation,” Notables wrote via Instagram. “For those who missed out, you can still purchase via OpenSea. All royalties from secondary sales will be going to the Foundation, forever. Let’s keep this going!”

Shaquille O'Neal & The Metaverse

Shaq is just getting started as he seems to have big plans in the virtual world.

AfroTech previously told you that the business boss also filed three trademark applications for “SHAQ” as he prepares to officially enter the metaverse.

Fans can expect to see virtual treats such as clothing, sporting goods, toys, footwear, headwear, backpacks, among others, in the future.

In addition, “the brand also aims to elevate its presence in the digital space with its own online marketplace, which will feature artwork, text, audio, and video authenticated by non-fungible tokens (NFTs).”