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Despite K. Michelle being a force within the realm of R&B, she has earned her biggest bucks from outside the music business.
Sep 15, 2023
Venus Williams is one of the greats.
Aug 29, 2023
Throughout Ludacris’ dominance in entertainment and business over the past two decades, he says his biggest career challenge was losing a Pepsi endorsement deal.
Aug 11, 2023
George Foreman may have one of the greatest endorsement deals we’ve ever seen in sports.
Feb 1, 2023
At just 18-years-old, former NBA superstar Tracy McGrady had already signed an adidas deal before even stepping foot into the league.
Dec 13, 2022
Kyrie Irving and Nike have officially parted ways.
Dec 5, 2022
Spending $1 million in one day sounds absurd, but it wasn’t a reach for Shaquille O’Neal.
Nov 11, 2022
With Jayson Tatum’s hefty Celtics contract, one could wonder what he does with his NBA salary. However, his mom, Brandy Cole, knows firsthand.
Nov 1, 2022
Creating deep ties with Under Armour is paying off for Stephen Curry, literally.
Sep 14, 2022
Puma is on a hot streak of scouting talented young athletes. The Athletic reports that the company has inked a historic deal with Scoot Henderson — who previously made history when he became one of the youngest ever professional basketball players in the U.S. after signing to the NBA G League Ignite.
Jun 14, 2022
In less than a year, Myles Garrett has gone from being an ambassador to locking in a long-time endorsement deal with a classic footwear and apparel brand. The Cleveland Browns star has signed a multi-year deal with Reebok — making him one of the most visible, highest-profile athletes on its roster, according to Boardroom. Now, under his new deal, Garrett will be featured in campaigns “across Reebok’s Classics division and Running, Cross-Training, and Basketball categories.” “I’m looking forward to showcasing more of who I am on and off the field to help better establish the brand in performance and lifestyle,” Garrett said, according to Boardroom. Garrett’s addition to the team puts him alongside longtime Reebok partners and NBA legends Shaquille O’Neal and Allen Iverson. He added: “Growing up admiring all-time greats like Allen Iverson, Shaq, and Shawn Kemp, I’m extremely excited to be joining the Reebok family,” he said. “I really pride myself on having a lot of interests off the...
Mar 11, 2022