Michael Jordan may have been out of the league for a while now, but his legacy will carry him on for decades to come!
Each of the Jordan heirs is doing their part in making sure the Jordan legacy lives on, and, as a part of this continued effort, Marcus Jordan is elevating the retail experience with his Orlando, FL store, TROPHY ROOM.
With a soft launch on March 26, patrons were able to check out the upscale retail boutique that offers exclusive Jordan collaborations and partnerships with Nike and Upper Deck Authenticated. TROPHY ROOM offers a wide variety of footwear, apparel, and memorabilia to consumers.
It Started At Home
According to the TROPHY ROOM website, the original trophy room is within the Jordan family home. The room was used as a congregation space to host special gatherings and holiday celebrations. More than just a personal museum to host Michael Jordan’s sports memorabilia, the trophy room served as a familial place of inspiration.
A New Beginning
Today, Marcus is taking that intimate experience and bringing it to everyone who patronizes the store. However, this is not the first iteration of TROPHY ROOM.
Originally located at Disney Springs, the original TROPHY ROOM closed its doors in May 2019. As reported by the Orlando Sentinel, the original plan post-closing was for the store to be an online-only experience after three years at the Walt Disney Entertainment district.
Just as time evolves, so do ideas. This is the point where the world finds the revived TROPHY ROOM store with a fresh look and perspective for consumers.
A Sneakerhead’s Paradise
During the late March soft opening, sneakerhead and popular Youtuber – Just4Kicks212 – chronicled his experience in the new store. Offering a 360-view of the store along with his commentary, Just4Kicks212 details to viewers what they can expect from the TROPHY ROOM.
Although it is a self-proclaimed elevated boutique experience, the store offers items in different price ranges. However, there are quite a few pieces tailored toward the more affluent consumer. Filled with sneaker enthusiasts and casual onlookers alike, the soft opening of the TROPHY ROOM offered a unique experience with specifically curated product placements, activation sections for media, and spaces for premium content.
While there are no official details for TROPHY ROOM’s official grand opening, one can expect it will stay true to the themes of providing a space for inspiration, social gathering, and upscale shopping.