If you can dream it you can achieve it!
Heading a business with popular sweet treats is seventeen year old entrepreneur Cory Nieves. After taking one bite into Nieves’ brand you will soon realize why many are racing to try the cookie made from all-natural and high-quality ingredients. Mr. Cory’s Cookies carries Double Dark, Oatmeal Raisin, Sugar, and luckily the list will be expanding!
If you thought leading a company as a teen was impressive, wait until you find out Mr. Cory’s Cookies was launched while Nieves was only six years of age! Nieves never imagined he would be running a successful cookie business. Rather the idea came because Nieves was tired of riding public transportation in his local town of Englewood, New Jersey and he also wanted to help his mother secure a car.
“While this all started out as a way for a son to help his mom, it’s become so much bigger. I know it’s hard for the fatherless kids out there, but he has a drive and a tenacity that prevents him from giving up. He keeps pushing through the ups and the downs. When I see my son, I see myself,” Nieves’ mother, Lisa Howard wrote to AfroTech in an e-mail interview.
How The Journey Began
Combining a newfound passion with the spirit of collaboration, Nieves and his mother began selling hot chocolate and lemonade from their home. Soon they ventured into the cookie arena which required hours of research to craft the perfect cookie. Ultimately the pair opted to create their own recipe and it paid off! Soon people from all over town wanted to snag a sweet treat leading to 10,000 backorders. The company was clearly blowing up and Nieves and his mother knew it was time to find a new home for their business.
“We started making cookies out of our home, but we of course had to make sure we were complying with health regulations. We then leveled up and secured a commercial kitchen and now we mass-produce our product nationwide,” Nieves wrote to AfroTech in an e-mail interview.
Running A Business With Family
Mr. Cory’s Cookies has become a national bestseller and the company should continue to see more success as it expands in the future. Securing new wins has become a normalcy for Nieves and his mother. However running a business with family can also come with its struggles.
“When people see us on TV or read about us in magazines or on social media, they only see one side and assume we’re just a happy parent-and-son-team and everything is easy,” Howard said. “But I am here to tell you that’s just not true, especially when your son is a celebrity who’s also a teen! At the end of the day, I wouldn’t change things for the world. We keep pushing, keep dreaming, keep building, and keep doing—no matter what. That’s the only way I know how to keep our enterprise going strong.”
As for Nieves, his story is still being written. The mini mogul plans on going to college and becoming an investor.
