A new platform has emerged to support influential journalists.
Hero Media Introduces Goodfeed
Hero Media — a Black-owned digital-first media and technology holding company — has birthed Goodfeed.com, a social wellness platform dedicated to building a digital community for women from diverse backgrounds, according to a press release sent to AfroTech.
Unlike other media platforms, Goodfeed uses advertising revenue to provide in-house journalists royalties from the earnings generated from their page. This measure will be a step toward breaking down the pay gap often experienced by Black creators.
“One of our main goals at Goodfeed is to help women creators monetize their content. We are [the] first Black-owned social media platform that shares in both display and ad roll revenue with select creators in our network,” said Hero Collective Founder Joseph Anthony in a statement provided to AfroTech.
The Platform
As for the platform, users should expect a crossover between blogging and video streaming.
Featured content will include topics such as nutrition, fitness and training, career counseling, wellness, and clean beauty products, among others. Goodfeed is already said to be collaborating with several journalists to curate proprietary content and shows.
What’s more, users won’t be confined to solely reading the works of in-house journalists as they can also adopt a more hands-on approach by creating channels, writing articles, and sharing videos, and more.
“Goodfeed is a direct response to a gap in the market and the current lack of transparency and authenticity that is occurring on social platforms,” Theresa Myrill, Vice President, Social Media Director of Hero Collective, told AfroTech. “As a woman, especially a woman of color, I am bombarded with images, brands, and influencers that have been so wildly augmented it’s becoming progressively harder to know whether or not you are having genuine interactions with people and brands.”
She continued: “Goodfeed offers a space and place for women to feel safe, share their unique point of view, and authentically grow their network with other creators and women across a multitude of different interests and disciplines. Personally, I am excited to see how the women in our Goodfeed network use what we have created to grow not only their businesses but feel more confident in finding and sharing their voices.”
What's Ahead
Looking ahead, Goodfeed plans to launch features such as subscriptions and pay-per-view.
In addition, they plan to make it easier for creators to connect with brands.
In the future, Goodfeed is set to expand to Android and iOS during the first quarter of 2023.
