The possibility of LeBron James and his son, Bronny James, both playing in the NBA at the same time has continued to be discussed among basketball experts and fanatics.
Now, experts are weighing in and projecting the value the father-son duo could bring to the league.
LeBron and Bronny could potentially double the value of an NBA franchise in 2024, according to an industry expert.
“Assuming it’d be a middle-of-the-road team that drafts high enough to pick Bronny and then signs dad, their franchise value could jump as much as 50%,” Pinnacle Advertising Creative Director, Bob Dorfman said, according to Forbes.
“A franchise like Orlando could double their $1.85 billion value practically overnight,” he added.
Based on the potential power of the duo being teammates, Dorfman believes that the epic matchup would disrupt the NBA.
“The marketing implications are Brontastic,” Dorfman said, the outlet reported. “The franchise value of the team that lands them will skyrocket, their games will become must-see events that command huge ticket prices and prime-time viewing slots, and they could quickly turn into a playoff powerhouse.”
“Obviously, much depends on LeBron’s longevity and Bronny’s potential, but the possibilities are mind-boggling,” he added. “And LeBron could always transition to player-coach, guiding his son to superstardom.”
Outsiders aren’t the only ones who are interested in seeing LeBron and Bronny join forces as the NBA all-time scorer has openly voiced wanting to hoop alongside his son.
“I need to be on the floor with my boy,” LeBron told ESPN’s Dave McMenamin in January, per Forbes. “I gotta be on the floor with Bronny.”
Like father, like son, Bronny has been on a roll with making moves.
As previously reported by AfroTech, the 18-year-old signed a NIL deal with Nike in October 2022. It was a full circle moment as LeBron inked his deal with Nike at the same age.
“For as long as I can remember, Nike’s been a part of my family,” Bronny shared in a statement. “Getting a chance to team up with them and continue my family’s legacy both on the court and in the community is wild—it really means a lot to me.”
Shortly after the young basketball player finalized his NIL deal with Nike, Bronny also secured a deal with Beats by Dre.