LeBron James has secured a multiyear deal that will provide exposure for his son Bronny.
Jan 10, 2024
Bronny James is keeping the momentum going with cashing in on his likeness.
Nov 7, 2023
Three founders combined their backgrounds to launch an innovative technology platform that’s attracting the likes of Savannah and Bronny James.
Apr 3, 2023
It looks like Bronny James’ NIL deals are paying off.
Mar 29, 2023
The possibility of LeBron James and his son, Bronny James, both playing in the NBA at the same time has continued to be discussed among basketball experts and fanatics. Now, experts are weighing in and projecting the value the father-son duo could bring to the league.
Feb 24, 2023
Bronny James is continuing to create a name for himself in basketball and beyond.
Oct 10, 2022
When people say Black History Month is not confined to February, it’s more than a colorful statement. First, Black History is World History, so it should be celebrated daily. Also, people like LeBron James consistently raise the bar and set records that elevate the Black community. In a recent contract negotiation, LeBron James has become the highest earning NBA player with $532 million in career-guaranteed money. $532M in guaranteed money 💰 Bron after becoming the highest-earning player in NBA history pic.twitter.com/QRFHVkX35K — Bleacher Report (@BleacherReport) August 17, 2022
Aug 18, 2022
LeBron James seems to be shooting for the metaverse. Laker’s Daily reports that the NBA superstar has filed four different trademarks, indicating his interest in the space. The move indicates that he will use his name and likeness for various non-fungible tokens (NFTs), tokens, and collectibles within the Web3 scope. Here’s how James is well on his way to building a long legacy outside of his sports endeavors.
Mar 9, 2022
At the age of 37, LeBron James is still dominating the NBA, but what will be the next chapter for the legend? Maybe actually owning an NBA team. Back in March 2021, James revealed he had his sights set on becoming an official NBA team owner. “My goal is to own an NBA franchise,” LeBron said, according to Yahoo! Sports . “And it’ll be sooner than later.” According to American sports analyst and podcaster Bill Simmons, LeBron James’ dream may become a reality in Las Vegas, Nevada. While there isn’t any certainty to James’ involvement, there are reports stating that the NBA could expand to Vegas and Seattle at an undisclosed date and the Fenway Sports Group may have their eyes on the Vegas team. “I have some intel,” Simmons said, according to Yahoo! Sports. “I think the league is going to expand to Vegas and to Seattle. And I think the leading contender to get that Vegas team is going to be the Fenway Sports Group. They have Liverpool, they bought the [Pittsburgh] Penguins. They’ve...
Mar 7, 2022
Bronny James, the son of NBA superstar LeBron James, is set out to carve out his own lane not only on the court but now in the world of crypto. The digital space has been one of the latest trends — especially non-fungible tokens (NFTs) — and the 17-year-old is on his way to tap in. Boardroom reports that James has filed three trademarks focused on NFTs, gaming, and fashion with the US Patent and Trademark Office. Click here to learn more about NFTs at Afrotech Executive.
Feb 3, 2022
Zhuri James is proving that the children truly are the future! When you have parents like LeBron James and Savannah James, achieving success is inevitable and that is certainly the case for little miss Zhuri Nova James. This baby girl is already making a name for herself, whether it’s inking brand deals or racking up views and subscribers on her YouTube channel — she is destined for greatness. Nearly seven years ago, the world anticipated Zhuri’s arrival. She made headlines fresh out of the womb as she made her entrance just one week before her father’s season opener against the New York Knicks. At the time, LeBron was still a Cleveland Cavalier. During an interview, LeBron James mentioned how the household would be different now that the couple welcomed their first daughter. “It’s different. It’s a lot different,” said the NBA superstar in an interview. “You give rough love to your boys and you give soft love to your daughter. I understand that and I’m looking forward to the...
Aug 12, 2021