LaMelo Ball's New Trademarks Suggest He May Possibly Be Expanding His Esports Brand In The Metaverse
Photo Credit: Michael Le Brecht
,

LaMelo Ball's New Trademarks Suggest He May Possibly Be Expanding His Esports Brand In The Metaverse

In recent months, there has been a lineup of reports of both budding and former athletes filing trademarks to enter into the metaverse.

Earlier this month, AfroTech reported Bronny James, Lebron James’ son, filed three trademarks that are allegedly for non-fungible tokens (NFTs), gaming, and fashion.

Now, Charlotte Hornets star LaMelo Ball is next up in line looking to score in the metaverse.

On Feb. 15, MB1 Enterprises — the All-Star player’s company — filed three trademark applications with the US Patent and Trademark Office, according to Boardroom.

LaMelo's Filed Trademarks

Filed trademark applications included “LAMELO BALL,” “1OF1,” and M.E.L.O. The trademarks are said to be for virtual and physical goods including NFTs, clothing apparel, augmented reality, and more, according to attorney Josh Gerben of Gerben Intellectual Property.

With further details covering the likes of sports training in the metaverse, virtual basketball courts, and live video game competitions, Ball’s trademark applications appear to be an extension of his entry into the virtual space following the launch of his gaming and esports brand in January.

LaMelo's MB1

AfroTech previously shared that the 20-year-old partnered with OneUp to launch MB1 Gaming, which he hopes will help him connect with fans and provide gamers with a new way to secure coins. His brand features free-to-enter esports tournaments, merchandise giveaways, and exclusive content.

“When I am not playing and focusing on basketball, I’m gaming. This was a way to extend my brand to new fans and empower a next generation of esports athletes to compete and monetize their skills,” Ball shared in a press release statement. “MB1 will be the destination for the gamer who wants to compete and be a part of my gaming community.”

MB1 held its first tournament for the NBA 2K Invitational presented by PUMA this month, where the first prize winner took home $20,000.