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LaMelo Ball

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Ball Family, Puma Sued For $200M For Alleged Fraud And Trademark Infringement

Charlotte Hornets guard LaMelo Ball and his family are at the center of a lawsuit.

Samantha Dorisca

Nov 9, 2023

Despite Inking A 5-Year, $260M Extension With The Hornets, LaMelo Ball Has Yet To 'Splurge' On A Big Purchase

LaMelo Ball doesn’t take the generational wealth his family has laid before him lightly.

Shanique Yates

Sep 28, 2023

High School Football Player Earl Little Jr. Signs With Jay-Z's Roc Nation Sports To Score NIL Deals

It is a good day for Earl Little Jr. The incoming University of Alabama football defensive back has signed with Jay-Z’s Roc Nation Sports. The division will represent Earl Little Jr. in the hunt for name, image, and likeness deals (NIL). In a recent Instagram post, Earl Little Jr. received a warm welcome. “Officially part of the #RocFam. Welcome, @earllittlejr,” the post read. View this post on Instagram A post shared by Roc Nation Sports (@rocnationsports) Roc Nation Sports’ has an impressive array of athletes including LaMelo Ball , Robinson Cano, Skylar Diggins-Smith, Kevin De Bruyne, Romelu Lukaku, Saquon Barkley, Dez Bryant, and more. Therefore, Earl Little Jr. will be in good company. “Roc Nation represents some of the biggest names in sports and entertainment,” an industry source said, according to On3. “Being linked with a group like this will help Earl Little strengthen his ability to obtain NIL deals. It also further strengthens the value of potential deals. Having a group...

Samantha Dorisca

Mar 31, 2022

LaMelo Ball's New Trademarks Suggest He May Possibly Be Expanding His Esports Brand In The Metaverse

In recent months, there has been a lineup of reports of both budding and former athletes filing trademarks to enter into the metaverse. Earlier this month, AfroTech reported Bronny James, Lebron James’ son, filed three trademarks that are allegedly for non-fungible tokens (NFTs), gaming, and fashion. Now, Charlotte Hornets star LaMelo Ball is next up in line looking to score in the metaverse. On Feb. 15, MB1 Enterprises — the All-Star player’s company — filed three trademark applications with the US Patent and Trademark Office, according to Boardroom.

Ngozi Nwanji

Feb 23, 2022

LaMelo Ball Launches MB1 Gaming, His Own Esports Brand In Partnership With One Up

LaMelo Ball is already off to a stellar year. The NBA Rookie of the Year and Charlotte Hornets Point Guard is launching an esports brand — MB1 Gaming — with the help of technology company One Up. The platform will support MB1 Gaming by providing the operating system and resources needed to thrive in the world of esports through the latest One Up OS platform. “We are excited to partner with stars like LaMelo in the creation of their own esports brands and communities through One Up’s turn-key technology platform,” One Up CEO Brandon Pitts said in a press release. “Many professional athletes are big gamers and are looking for unique ways to use their own gaming fandom to ignite and expand their fanbase. We are completely democratizing competitive esports, and providing gamers with the infrastructure to either compete and monetize their skills or launch their own esports business.”

Samantha Dorisca

Jan 26, 2022

LaMelo Ball Joins Forces With Jay-Z's Roc Nation School To Offer New Four-Year Scholarship

Jay-Z actively champions education — and now, NBA’s own LaMelo Ball is joining forces with the entertainment mogul. For Long Island University’s (LIU’s) Roc Nation School of Music, Sports and Entertainment’s latest scholarship, the Charlotte Hornets star announced on Sept.29 that he’ll be providing a four-year scholarship for Fall 2022 to a student majoring in sports management or sports communication/marketing, according to TMZ Sports . “I want to encourage the next generation of sports executives and leaders to follow their dreams just like I did to make it to the NBA,” Ball told the outlet. “I’m fortunate to have the means and public platform to support others, so I want to do my part and create a lane for a student to get a strong education and be in a position to make a meaningful impact in the sports industry.” The LaMelo Ball Scholarship will provide a unique opportunity for those who wish to pursue their career in sports marketing. The Roc Nation program “will allow students...

Ngozi Nwanji

Oct 1, 2021

LaMelo Ball Launches 1 Of 1 Prep Academy To Ensure Success For Athletes On And Off The Court

Charlotte Hornets NBA player LaMelo Ball is planning some major investments to give back to his local basketball community, starting with the youth. According to the Charlotte Observer, the 2021 Rookie of the Year player is making moves to start his own high school basketball team in the North Carolina town to help grow and expand the game for future young basketball players. The outlet shares that Ball is partnering with basketball facility Carolina Courts to launch the “1 of 1 Prep Academy” for any and all up-and-coming basketball players in the coming months, in addition to a travel team. As a brand ambassador for Puma, both of Ball’s teams will be sponsored by the athleisure brand. Ball’s investments by way of the upgraded practice facility will put these local student athletes in a position to have access to some of the best resources in the world. Ball’s academy solely focuses on the sport with no formal classes, so players that opt to sign up for his academy will have to give...

Njera Perkins

Aug 9, 2021

LaMelo Ball Is Partnering With The Only Black Woman-Owned Sports Training Product Tech Platform

2021 NBA Rookie of the Year LaMelo Ball is taking his talents off the court with a brand new unique sports partnership. Today, POWERHANDZ — the only Black woman-owned global athletic training and rehabilitation product tech platform in existence — announced its merger with PH Innovation Holdings, Inc. and partnership with Ball where the Charlotte Hornets guard will serve as a general partner, brand ambassador and board member of PH Innovation Holdings, Inc. and The Power to Give Foundation, a press release reports. Ball has been using POWERHANDZ’s products since 2019 and his affinity for the brand is what helped him and his manager find a way to become a part of the company’s success. “Training is my lifestyle. Using POWERHANDZ during training and pre-game warm ups, just activates everything. I feel more explosive on the court,” Ball said in a statement. “I liked the overall vision so much, I didn’t want to just be a customer, I wanted to be a major partner, have ownership to create...

Njera Perkins

Jul 8, 2021