The price for TikToker Khaby Lame keeps going up!
AfroTech previously shared that Lame collaborated with Meta and its CEO Mark Zuckerberg for a promotional video back in November 2021. Just a few months later, the second most-followed TikToker is now hopping from the Metaverse and into his fashion bag.
Lame has signed a multiyear partnership with the iconic fashion line Hugo Boss, according to The Hollywood Reporter.
“What an honor to be a @boss #BeYourOwnBOSS,” Lame shared via Instagram.
Hugo Boss Deal
Lame’s latest deal, which will include a co-designed capsule collection, comes in timing with Hugo Boss’ rebrand for its core brand BOSS. The brand’s campaign, #BeYourOwnBoss, was graced by the international online star along with the celebrity likes of Kendall Jenner, Hailey Bieber, Future, Joan Smalls, and more.
Thanks to the likeness of the stars, the global campaign was a record breaker — bringing in four billion impressions — according to BOSS.
His partnership with Hugo Boss follows after the brand landed him his runway debut during Milan Fashion Week, according to the outlet.
Forbes' Top Paid TikTokers List
The news of the Lame x Hugo Boss collaboration follows after Forbes releases its Top-Paid TikTok Stars List, which he was missing from. As previously reported by AfroTech, TikTokers and sisters Charli D’Amelio and Dixie D’Amelio — who only has 56.7 million followers — took the top two spots. Yet with 130 million followers (as of this writing) Lame is nearly neck and neck with Charli’s follower count of 135 million followers.
Although we love to see wins like Lame’s Hugo Boss deal, the conversation of the wage gap between Black and white influencers is the elephant in the room that not only still needs to be properly addressed, but also requires real change. In short, pay Black TikTokers more, period.
