Kanye West continues to show why he’s truly a genius.
As someone who does it all, the rapper’s Stem Player — what he calls the “first Yeezy Tech product” — has brought in $2.2 million in sales in one day thanks to his latest album, reports HYPEBEAST.
Per Kanye West, the move to release his music via his Stem Player platform rather than streaming services such as Apple Music, Spotify, or TIDAL caused him way more monetary gain.
“To earn the $2.2 million we made on the first day on the stem player the album would have had to stream 500 million times,” Kanye West shared. “We did more revenue on Stem Player, without the album even being out than we would have done with the album being out on streaming.”
Just months following the release of “Donda,” Kanye West revealed that he would release “Donda 2” exclusively via his Stem Player. And, according to the “Jesus Walks” emcee, this was because the percentage that artists receive on streaming platforms is significantly low.
“Today artists get just 12% of the money the industry makes, it’s time to free music from this oppressive system,” Kanye West expressed. ”It’s time to take control and build our own. You can download new music from stemplayer.com. You can play 4 different elements of the track: vocals, drums, bass, and music. It also has an MP3 player available. We currently have 67,000 available and are making 3,000 a day.”
As Kanye West continues to break barriers that surpass just music and fashion, the Chicago native continues to soar to new heights. As previously reported by AfroTech, he has even gone as far as sports and education, even opening the Donda Academy in honor of his late mother. The school is located in Simi Valley, CA.
The release of “Donda 2” is today (Feb. 22) and will be accompanied by a “Donda Experience Performance” in LoanDepot Park in Miami.
