An exclusive collection for Gen Z and millennials to snag is heading to NTWRK — a live streaming video commerce platform.
Instacart x Anwar Carrots
Instacart and Anwar Carrots, founder of the streetwear fashion brand Peas and Carrots, have joined for a first-ever collaboration, according to a press release shared with AfroTech.
The limited edition, four-piece capsule collection will feature a tote bag, water bottle, long sleeve tee-shirt, and bucket — all designed by the LA streetwear designer.
On Aug. 5, a limited quantity of 100 will be sold exclusively on NTWRK.
“Instacart and I share a love of taking care of others – for me, it’s my family,” said Carrots, according to the press release. “My household has run on Instacart for a long time, so it’s been a dream of mine to work with the brand and merge our love for the carrot. This special collection is an ode to all of the caretakers out there showing up and providing for their loved ones.”
A Statement From NTWRK CEO Aaron Levant:
“We’re excited to kick off our first partnership with Instacart and celebrate 10 years of its innovative platform with this special episode and live drop from Anwar Carrots. As a father, designer, entrepreneur, foodie and avid Instacart customer, Anwar’s close affinity to the brand takes this partnership to the next level, and we’re excited to bring it to the NTWRK audience.”
Proceeds For A Great Cause
To show love to his hometown, a limited number of people will be treated with the collection via Instacart, the press release details.
Keeping the act of giving alive, all proceeds from the unique collection — up to $10,000 — will be donated to Feeding America.
“Instacart has become more and more of a household name over the last ten years as we’ve grown from powering the technology that enables grocery delivery to other essentials to millions of families across North America,” said Rogelio Magana, director of brand strategy at Instacart.
He continued: “When we met with Anwar and the Carrots team, we knew immediately that teaming up would be a perfect way to pay homage to our shared carrot heritage and help usher in the next generation of the Instacart community. Streetwear culture drives broader youth culture and there’s no designer better suited to introduce Instacart to new audiences than Anwar.”