There’s no question that marketing is an effective way for small and large businesses to win over clients. However, some business owners just don’t have the time, patience, or skill to promote their products and services. That’s why marketing agencies are so high-value. If you’re looking to start your own marketing agency, you’ve chosen a highly lucrative industry. But there’s a method to every business venture, and if you don’t do things right, you’ll take longer to be successful. Here’s our quick guide to starting your very own marketing agency.
HOW TO START YOUR OWN MARKETING AGENCY
1. CHOOSE A NICHE
Pick the type of business you’d like to work with. While it’s fine to target all types of companies, it’s often better to specialize in a particular industry. For example, you can target real estate agencies or individual agents and brokers. It would be especially helpful for your agency if you’ve had previous experience in real estate. This can definitely set you apart from your competitors.
2. LEARN YOUR AUDIENCE
After choosing the industry you want to work with, start getting to know what potential clients need in terms of marketing. What are their pain points? What specific aspect of marketing are they struggling with? For example, if you’re targeting tech companies, they may be struggling with describing their products without bland messaging, jargon, and exaggeration. In turn, you would position your agency as an expert in using engaging stories, creating strategic messaging, and focusing on the problems a tech solution addresses. Knowing what your potential clients need help with is key to establishing a successful marketing agency.
3. CREATE PACKAGES
Clients value different things, so it’s important to give them variety when offering your services. So if you have only one price, you’ll likely lose clients who want extra services. Try starting off with three or four packages. Make sure one of them is a basic service, and one of them is a VIP option. For the cheapest option, you optimize a client’s website to capture someone’s email address. The most expensive option can add to Google and Facebook Ads.