If you’re ready for a job interview but don’t have a suit ready, clothing store H&M is here to help.
AdAge is reporting that the international clothing retailer will offer their suits for free rental for 24 hours. The effort is not only meant to promote their new “H&M Men” clothing line, but to help young men get back on their feet in the wake of the pandemic. In addition to providing a fresh, clean suit, the retailer is providing tips on how to ace interviews — which seems essential these days.
H&M developed the program together with Uncommon Creative Studio and it’s being promoted with a video directed by Anonymous Content director Mark Romanek (“One Hour Photo”).
In addition to providing hope and encouragement to men who need it in these changing times, the company is also pushing the concept of “sustainable fashion,” which is quickly becoming the norm these days with companies like ThredUp and StitchFix at the forefront of the concept. H&M first began their sustainable initiative in 2012, where they created suits that were made up of at least 50 percent sustainable or otherwise upcycled materials.
But it’s absolutely imperative to turn in the suit within 24 hours. Those who fail to do so will be charged $50 for a rental fee. What’s more, according to Insider, the clothing retailer will provide a pre-paid dry cleaning bag to put the suit in after you’re done using it, so you don’t have to worry about accidents or other strange smells.
Currently, the campaign is live in the United Kingdom. The campaign will kick off in the United States on May 11, 2021.