50 Cent’s partnership with STARZ has served as a game-changer in the television industry. The rapper and businessman birthed “Power,” “PowerBook II: Ghost,” “PowerBook III: Raising Kanan,” and “Powerbook IV: Force and BMF.”
Now, 50 Cent has announced that his time with the network is soon coming to an end.
The STARZ Deal
In an Instagram post, he shared that his deal with STARZ officially ends on Sept. 17.
View this post on Instagram
End Of An Era
“I have 25 shows now and I’ve made some big deals away from TV. I’m out of my deal at STARZ tomorrow,” he wrote in the caption.
Can't Stop, Won't Stop
His STARZ chapter may be wrapping up, but the business moves don’t stop.
According to trademark attorney Josh Gerben, the “Hustler of the Year” has filed multiple trademarks under his NYC Vibe, LLC.
Are you ready to sip Bacardi like it's your birthday?@50cent has filed a new trademark application which claims he intends to:
— Josh Gerben (@JoshGerben) September 16, 2022
50 Cent's Trademark Filings
The filings suggest that 50 Cent is possibly set to open bars and restaurants, launch an online casino, and organize sports competitions and events.
More TV On The Way
What’s more, he will be a part of the production and distribution of television shows, documentaries, and movies.
NBA Franchise Deals
This year, 50 Cent has secured multiple NBA franchise deals for Sire Spirits, his premium wine and spirits company. In March, the Houston Rockets was his first official deal, a multi-year partnership.
“This multi-year partnership will mark the first Official Partnership between Jackson and an NBA franchise,” the NBA.com website states. “The deal will highlight Jackson’s award-winning Branson Cognac and Le Chemin du Roi Champagne brands to Houston Rockets games and Toyota Center events with multiple themed bars, a branded luxury suite and a courtside loge box.”
Around just four months later, he inked another one with the Sacramento Kings.
“I did this deal after meeting with Vivek Ranadivé and learning how he and the entire Kings organization genuinely shares my philosophy of promoting conscious capitalism,” 50 Cent shared in a statement. “I very much look forward to meeting the Kings fans and expanding the reach of my G-Unity Foundation and spirits brands in and around the city of Sacramento.”