Wallo267’s latest move is proof he’s still not allowing the odds to be stacked against him following a second chance at freedom.

In a press release shared with AFROTECH, Reform Alliance, the criminal justice organization founded by Shawn “Jay-Z” Carter, Meek Mill, and Fanatics CEO Michael Rubin, has officially appointed Wallace “Wallo267” Peeples as chief marketing officer.


View this post on Instagram


A post shared by REFORM Alliance (@reform)

“We’re so excited to have Wallo267 join REFORM as our new Chief Marketing Officer,” Reform CEO Robert Rooks said. “Wallo267 is a son of Philadelphia (PA), the city where REFORM Alliance was born. Through hard experience, he developed a life philosophy rooted in accountability, second chances, and never giving up.”

Rooks continued, “Today, he carries that message of hope to his millions of social media followers. He never forgets where he came from, and he’s used his vast reach and influence to shine a light on people the world too often ignores. I’m grateful that he’ll use his unique skills to bring REFORM’s work and mission to an even wider audience and to support our work of transforming probation and parole.”

As previously reported by AFROTECH, after spending 20 years behind bars, Wallo267 not only went on to achieve success on his own terms as a storyteller and internet personality but landed a deal worth “tens of millions of dollars.” This came about when he and his cousin Gillie Da King signed a new contract with Barstool Sports for their podcast “Million Dollaz Worth of Game” in 2022.

What’s more, Wallo267 consistently attributes his success to remaining 100% authentic. 


Now he will lead marketing efforts for Reform Alliance as the organization continues standing up against the very system Wallo267 refused to become a victim of. 

“I am honored to be taking on this role at REFORM and for the opportunity to help uplift system-impacted communities with new resources and programs,” Wallo267 said. “My firsthand experience with the parole and probation system I believe is key to helping advance REFORM’s mission.”

In the new position, the Philly native will spearhead Reform’s social media channels, creative campaigns, strategic events, and more.

Moreover, Wallo267 will put his ability to move the masses to good use, shaping and promoting the Reform brand while using his personal experiences to shift the barriers affecting those impacted by America’s prison system.