Startup Backed By Obama's Former Financial Advisor Raises $12M Series A For 'Uber Of Furniture'
Photo Credit: Cameron Johnson

Startup Backed By Obama's Former Financial Advisor Raises $12M Series A For 'Uber Of Furniture'

A Harvard business school graduate has created the “Uber of Furniture” and raised $12 million for his efforts thanks to a little help from President Barack Obama’s former financial advisor.

In a press release announcement, it was revealed that Cameron Johnson — who graduated from Harvard Business School — founded a company called Nickson in 2017. By providing “furniture as a service,” Nickson’s clientele can make their spaces move-in ready in as little as three hours.

“Nickson was founded to enable frictionless relocation and afford people the opportunity to instantly have a place to call home,” Johnson said in a statement provided in the press release. “Our Series A fundraise represents a milestone that will be a catalyst for growth—we are now capitalized to meaningfully service demand and rapidly scale.”

What makes Nickson have such a great “Uber of Furniture” model is its hands-off approach to moving. While the idea had its germination back in 2017, the COVID-19 pandemic made it more obvious that a hands-off approach was essential to its success. What’s more, with just a few clicks of a button, clients can design their dream home with just the right furniture, get everything installed, and remain safe.

The Dallas-based startup had its Series A funding led by Pendulum Opportunities LLC, a wholly-owned subsidiary of Pendulum Holdings, LLC. Pendulum Opportunities, LLC, is headed up by Robbie Robinson, the former financial advisor to President Barack Obama, who still advises the Obama family to this day. Vox reported that Robinson would be investing $250 million in “diversity companies,” and more specifically, companies led by Black founders back in April.

Other investors participating in the round alongside Pendulum included Motley Fool Ventures, Revolution’s Rise of the Rest, and Backstage Capital. The Series A capital will be used for expansion and growth for the “Uber of Furniture.”