After pitching their plant-based burger brand on season 12 of ABC’s “Shark Tank,” the founders of Everything Legendary lived up to their name.
According to Black Enterprise, within 24 hours of the episode’s release, the brand landed a deal with Mark Cuban and sold $250,000 worth of burgers online.
“This is a vegan, flavorful movement that we’re starting right now. And we’re revolutionizing the entire industry,” said Duane “Myko” Cheers, co-founder of Everything Legendary, in an interview with Live Kindly. “I believe that our product is better. You guys heard it on Shark Tank. All five sharks shared that this is the best plant-based burger they’ve ever had.”
On the episode — which aired on Feb. 26 — Cheers along with Danita Claytor and Jumoke Jackson pitched their plant-based business to sharks Barbara Corcoran, Daymond John, Kevin O’Leary, Lori Grenier, and Mark Cuban.
From there, the founders offered the Sharks a $300,000 investment opportunity in exchange for 10 percent of the company.
Instead, they landed a deal with billionaire investor Mark Cuban and managed to walk away with the $300,000 investment in exchange for 22 percent equity.
“This gives us the resources that allow us to position our brand against any competitor, where I know we will win on the flavor and quality,” said Cheers. “For me, this investment is extremely personal. It is a validation of my ‘never give up’ philosophy. I heard ‘no’ a million and one times over the years, but this one ‘yes’ moment changes everything.”
For the vegan burger brand, the sole mission has been to appeal to not only their mothers’ health needs but taste buds too.
Each Everything Legendary burger is a combination of beet extract, coconut oil, hemp protein, and potato starch. The brand’s specialty includes gluten-free, plant-based, and soy-free food.
“We all know that today’s consumers are demanding that their food be nutritious and supercharged with flavor,” continued Cheers. “Our brand delivers. It’s Mom-Approved. And now, it’s also Shark-Sanctioned.”
Currently, the Washington D.C. -based company is available for shipping nationwide.
For more on how to order, click here.
