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Nike continues to bridge the gap between sports and technology and this time they’re providing a unique way to get involved ahead of Sunday’s big game! Ahead of the Super Bowl, the leading sports apparel brand is teaming up with EA Sports Madden NFL 22 to offer consumers exclusive challenges with rewards for physical movement along with a few fun, in-game performance benefits. The latest initiative allows users to run five miles through the Nike Run Club application for the opportunity to unlock an exclusive Aaron Donald Madden Ultimate Team Player Item within the game of Madden. Users will also get a chance to receive an achievement badge upon completion of the NRC Super Bowl Challenge and they’ll receive a +7 speed enhanced Aaron Donald player item, which just so happens to be the most valuable defensive player within the Madden NFL 22 game. “I enjoy seeing kids get out and live active and healthy lifestyles. As a professional athlete, I think it’s important to reinforce healthy...
It’s #GivingTuesday 2021, and Nike has awarded All Star Code with a $500,000 grant. The leading computer science nonprofit, also known as ASC, reported in a press release provided to AfroTech that this is the largest single donation it has received since its founding in 2013. The organization plans to use the grant award to scale its web development and leadership training programs for young minority men. “Addressing systemic racism in America requires urgent action and sustained engagement – and Nike is committed to both,” All Star Code Executive director Danny Rojas said in a press release. “We are so proud to be a part of this commitment and thankful to Nike for their fervent support.” ASC runs a free, six-week education program over the summer that’s supported by leading tech companies including Google and AT&T. The generous gift is part of Nike’s Black Community Commitment, which focuses on supporting organizations that center their work on social justice, education and...
We’re going to have to get back to passing the Courvoisier Cognac after this one! According to PR Newswire, today (Sept. 15), Courvoisier® Cognac , the most awarded cognac house, announced the launch of its global philanthropic platform Foundation 1828™. Founded by Felix Courvoisier in 1828, Maison Courvoisier became a house that was not only close-knit but served as a community for artisans in the company’s hometown of Jarnac, France. Now, they’re continuing that mission through its platform, which aims to keep the entrepreneurial spirit alive by supporting small business owners and entrepreneurs with the financial and educational resources needed to thrive. “Entrepreneurs come in many different forms, from all walks of life and varying income levels. Courvoisier recognizes the importance of nurturing that drive, passion, and creativity in these individuals around the globe – especially for those who may have the odds stacked against them,” said Jon Potter, Managing Director of...
PepsiCo and the National Urban League (NUL) are teaming up to provide financial support for Black-owned restaurants. According to a press release, the global food and beverage (F&B) leader has formed a partnership with the NUL to launch their Black Restaurant Accelerator Program, which has pledged to give 500 Black restaurant owners in 12 U.S. cities a total of $10 million over the next five years. Both entities’ support comes about following a tumultuous year for small Black-owned businesses that were impacted by the pandemic. “As the pandemic exposed existing disparities many minority business owners face, we saw a fundamental threat that could erase the decades of progress Black-owned restaurants have made,” C.D. Glin — Vice President, Global Head of Philanthropy at The PepsiCo Foundation — said in a statement. “This investment will help Black restaurateurs not only recover from the pandemic but set them on a path to long-term economic resilience. We are inspired by the progress...
Doritos has announced a new financially-backed initiative that’s all about amplifying Black joy, strength and resilience in our community. As part of its 2020 #AmplifyBlackVoices work, a press release reports that Doritos is now launching and funding SOLID BLACK™ — a new multi-platform initiative that’s dedicated to uplifting the voices of Black innovators and creators today. The initiative will reportedly involve Doritos investing more than $5 million in resources to help drive change in Black communities on behalf of the voices and stories that often go unheard. “Doritos has long been a brand that believes in igniting and championing bold self-expression and authenticity,” Stacy Taffet — VP of marketing, Frito-Lay North America — said in a press statement. “We are proud to provide a platform and resources to innovators and creators who are making a lasting impact on culture and hope that their stories can inspire the next generation in the continued effort to create a more equal...