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Taco Bell aims to shake up the drive-thru line as we knew it with a new tech-driven concept! The Verge reports that the fast-food chain has opened the door to its latest restaurant in Brooklyn Park, Minnesota. It is a digital-driven, two-story restaurant that allows consumers to treat the drive-thru line much like a bank having their orders completely delivered to them within minutes thanks to a vertical lift (or in this case food tube). Taco Bell Defy was launched with a “bold goal of creating a 2 minute or less drive-thru experience for customers of this concept,” per reports from Taco Bell President Mike Grams. View this post on Instagram A post shared by Taco Bell (@tacobell)
Did Lil Nas X and Taco Bell just team up to help young leaders change the world? Together, the Taco Bell Foundation and the Gen-Z superstar will launch the Ambition Accelerator, a program created to support young people as they work to make changes throughout their respective communities and the world.
Breakfast isn’t the only new wave that Taco Bell is trying its hand at! The fast-food chain has announced that it will open a business school to help its employees have access to the resources and skills that are required to become franchise owners. According to Entrepreneur, Taco Bell will partner with the University of Louisville to launch the Taco Bell Business School designed to teach employees that are working in higher-level positions the skills that are needed to own and operate a franchise of the Taco Bell chain. “It’s going to be seasoned general managers that are probably running fairly decent-sized restaurants that are qualified to be on this path,” said Taco Bell CEO Mark King.
Lil Nas X has become a creative force in pop culture, from his witty tweets to the innovative direction behind his music videos. The marketing mastermind is taking his talents to Taco Bell as the fast food chain’s first Chief Impact Officer (CIO), a position that was inaugurated specifically for Lil Nas X. What makes the partnership even better is the artist worked for Taco Bell as a high schooler in 2017 and has now transitioned into breathing new life into their brand. According to Taco Bell’s media release, the hitmaker’s CIO position scales across food, music and philanthropy. Taco Bell’s breakfast relaunch, in which he will assist with the new menu items, also coincides with the promotion of his highly anticipated debut album “Montero.” Along with food innovation, Lil Nas X’s partnership is with the Taco Bell Foundation’s Live Más Scholarship — a scholarship program that awards passionate student Taco Bell employees across the nation. “Lil Nas X knows the job, the experience...