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Leading with integrity over the dollar sign is food reviewer Keith Lee’s mantra. Keith Lee is renowned for his social media presence, where he shines a spotlight on small-owned businesses , helping them gain widespread attention. With 16.8 million followers on TikTok and a staggering 794.2 million likes (as of this writing), his influence is undeniable. Beyond amplifying businesses, Keith is also known for his restaurant reviews, many of which have gone viral. His reviews carry significant weight, often referred to as the “Keith Lee Effect” — a phenomenon where his endorsement can skyrocket a business’s popularity, while a less favorable review might have the opposite impact. As previously reported by AFROTECH™ , Keith Lee’s platform played a pivotal role in supporting Soul Prime Chicago, founded by Shonya “Chef Royce” Williams. At the time, the restaurant was facing financial struggles just four months after opening, struggling to pay its staff. Following Lee’s video, customer...
A trip to Japan led TJ Johnson into a unique business. ESSENCE reports the Atlanta, GA, native is now the proud owner of Wax on Hi-Fi. It was while in Tokyo, Japan, that she was able to immerse herself in the country’s vinyl bars. So much so that when she moved to Los Angeles, CA, her interests beyond DJing and software engineering broadened to include entreprenuership inspired by this concept. “It’s a very calming and peaceful experience, Tokyo record bars,” Johnson told ESSENCE. “The people there are very disciplined, and the employees are very exact. They wear gloves and aprons, and when they put the record on, they put on a flashlight to make sure it’s in the right groove. It’s a very technical experience. And I guess when I’m thinking about bringing it back here, I’m kind of trying to fit it for the American palate a little bit because I know that when we go out to listen to music, we go out to have fun and socialize.” Wax on Hi-Fi now functions as a restaurant that creatively...
Keith Lee is back with another food review, but this one is special because it hits home. According to Dexerto, the beloved TikTok food reviewer left fans stunned after sharing a video of him testing out his brother’s new restaurant, Braised by Kevin Lee, located in Florida. “Me and my family are in Hollywood, Florida and the food in this bag is from my brother’s restaurant,” Keith said in the May 27 video. “When I say my brother, I mean the same mom and dad. But I didn’t order it and he doesn’t know we’re here.” @keith_lee125 Braised By Kevin Lee taste test 💕 would you try it ? 💕 #foodcritic @Kevin Lee ♬ original sound – Keith Lee What’s more, before their foray into the food business, both of the Lee brothers were heavy in the competitive martial arts world. Keith spent a good amount of his life as a Bellator MMA fighter, and Kevin gained a lot of attention in the UFC before retiring in July 2023. “We all lived in [Las Vegas, NV] but he moved to Miami and opened his own pop-up,”...
Rejection is simply redirection, and this was the case for TikTok creator MiriTheSiren. The Chick-fil-A employee is known for her countless reviews of the restaurant’s food, which have helped her garner thousands of loyal followers since January 2024. Her most recent video filming the fast food chain’s Cherry Berry drink gained 323,400 likes and 3.4 million views since sharing it on April 8, 2024. In total, she has gained 3.7 million likes for her various Chick-fil-A food combinations using her employee meal. “Since January, every day, I went to work at Chick-fil-A. I have been reviewing my employee meal since I started in January. I have garnered tens of millions of views, some of my individual videos, getting up to 3.4 million in just a few days,” MiriTheSiren expressed in a video. “And it’s been a beautiful experience. It’s been so great. I’ve inspired people to try new things at Chick-fil-A. I’ve been able to connect more with my community and the people that I serve because...
