Rejection is simply redirection, and this was the case for TikTok creator MiriTheSiren.
The Chick-fil-A employee is known for her countless reviews of the restaurant’s food, which have helped her garner thousands of loyal followers since January 2024. Her most recent video filming the fast food chain’s Cherry Berry drink gained 323,400 likes and 3.4 million views since sharing it on April 8, 2024. In total, she has gained 3.7 million likes for her various Chick-fil-A food combinations using her employee meal.
“Since January, every day, I went to work at Chick-fil-A. I have been reviewing my employee meal since I started in January. I have garnered tens of millions of views, some of my individual videos, getting up to 3.4 million in just a few days,” MiriTheSiren expressed in a video. “And it’s been a beautiful experience. It’s been so great. I’ve inspired people to try new things at Chick-fil-A. I’ve been able to connect more with my community and the people that I serve because they see my videos.”
Despite the popularity of the food series on the platform, it appears her content around Chick-fil-A will be coming to a halt. Last week, the creator took to her social media, revealing the fast food chain’s management and PR team informed her the videos violated a rule in its employee handbook, requiring her to put a plug on making the videos.
“I do wanna make clear that this rule was in place before I ever started making Chick-fil-A videos,” she explained on TikTok. “And unfortunately, Chick-fil-A is not willing to make an exception for me or collab with me in this case. I wanna make clear that this is not a punishment. It wasn’t that I did something wrong in my videos or said something in my comments that caused them to say, ‘No more videos.’ This was something that they didn’t know I was doing.”
MiriTheSiren later added, “I feel at peace because I know this isn’t the end of my story. And I know that I didn’t wanna be the Chick-fil-A girl forever. I’m not angry with Chick-fil-A… I do understand at the end of the day that it’s a business. And honestly, I still love the company. I’m still there for them. If you see me at my local Chick-fil-A, I’ll still be there serving up waffle fries, sandwiches and smiles.”
@mirithesiren Chick-fil-A Corporate has asked me to stop making content. I’m sorry you guys :/ Thank you for all the support and love but an era has ended. “The postings on this site are my own and do not necessarily reflect the views of TC&Js Enterprises, Chick-fil-A Whittwood, nor Chick-fil-A, Inc.” #fyp #chickfila #chickfilaemployee #chickfilasauce #chickfilahacks #curlyhair #blackgirl
Users flooded her comment section with encouraging words and some with concern as they believed it was a missed opportunity for Chick-fil-A.
“Who’s in their marketing! BIG MISS! I literally planned to get a drink soon because of you,” one user wrote.
The influx of support not only came from her supporters but from other food competitors, which include Wingstop and most recently Shake Shack. On Sunday April 21, she shared a sponsored Shake Shack video promoting its food items, which have no antibiotics or added hormones. Through its supply chain the restaurant also maintains “the highest animal handling and care standards,” its website states.
MiriTheSiren appeared to be all smiles turning a new leaf in her content creator journey.
@mirithesiren Went to @SHAKE SHACK and tried their CHICKEN SHACK – and you can too! Every Sunday in April you can get a free Chicken Shack with $10 minimum purchase using code CHICKENSUNDAY. #shakeshack #shakeshackpartner #chickenshack #fyp
