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Social Media Influencers

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After 56 Deals And Hiring A Team, Tabitha Brown Realized She'd Low-Balled Herself — 'I Could Have Been Making More Money'

Tabitha Brown has become one of today’s top social media personalities. Her influence has led her to secure numerous deals and partnerships including Target, but her negotiation prowess was something learned through trial and error.

Ngozi Nwanji

Apr 12, 2023

Kenyan Startup Wowzi Raises $3.2M To Land Social Media Influencers Campaigns

Kenyan-based startup Wowzi — created to transform social media users into brand influencers — has secured $3.2 million in its latest seed round. TechCrunch reports the round was led by Africa-focused venture capital firm 4DX Ventures. Participating investors were ​To.org, Golden Palm Investments, LoftyInc Capital, Afropreneur Angels, and Future Africa. Andela co-founder Christina Sass, and former Andela executives Jessica Chervin, Justin Ziegler, as well as Johnny Falla, who is currently the chief development and growth officer at Wowzi, also participated. The new funds will spearhead operations in Ghana, Nigeria, and South Africa to fulfill the company’s goal to expand beyond their current scope of Kenya, Uganda, and Tanzania. “We are primarily focused on expanding across Africa in 2022 and in other emerging markets globally,” Wowzi co-founder and CEO Brian Mogeni said, according to TechCrunch. “We are also adding new product capabilities and features, as we continue to develop our...

Samantha Dorisca

Dec 15, 2021

B. Simone Reportedly Earned Around $30K By Charging Instagram Users To Join Her 'Close Friends'

One thing’s for certain, two things for sure, folks will always have something to say about B. Simone. In the latest news, the social media influencer and entrepreneur has been on the receiving end of social media backlash after she began charging fans $10 to be added to her “close friends” on Instagram. “VIP ONLY. If you aren’t on my close friends you are truly missing out,” B. Simone shared in a video on IG. “I’m heading to Mexico in two days you don’t wanna miss this! All my vacation footage be on my close friends. LINK IN BIO! You will be added within 48 hours. Good luck.”   View this post on Instagram   A post shared by Billionaire B 💰 (@thebsimone) Quickly following the post, social media users took to the net to slam the “Wild’N Out” actress and began to accuse her of scamming her fans. “Something is seriously wrong with social media influencers,” one user noted. “They love to capitalize and profit off of poor people.” Another user said, “Just hope people ain’t this damn...

Shanique Yates

Oct 7, 2021

YouTube Has Paid $30 Billion To Content Creators Over The Last Three Years

Since its initiation on Feb. 14, 2005, YouTube has taken the world by storm, providing a platform for content creators across the globe. Over the years, the site has served as the blueprint for sharing videos across the Internet for its competitors. Today, the company works to continue to hold the title as the No. 1 place to watch videos, and of course, it’s no secret that the platform dishes out big bucks for its content creators. The platform first began to pay for the content produced in 2007, just a few years shy of its initial launch. Now, Fortune reports that over the past three years, YouTube has dished out $30 billion to its creators. “Our responsibility as a global platform has created this place that works,” said Neal Mohan, YouTube’s chief product officer, in an interview. And, the company plans to remain true to its original concept with no intention of letting up any time soon.

Shanique Yates

Aug 24, 2021