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From seeing birthday vacations to Mexico or weekly spa visits on social media, it’s easy to feel like you should spend your money on life’s luxuries. But if you have plans to pay off your debts or build up your savings, the need for financial limits is crucial to reaching your goals. The latest financial trend taking over TikTok is “loud budgeting,” the no-shame approach to discussing financial boundaries and personal financial limits. As “loud budgeting” gains momentum, its bold approach to financial management becomes increasingly recognized and supported by financial experts due to the data on American spending in recent years. According to a November survey of 2,098 adults conducted by The Harris Poll on behalf of Credit Karma, 69% of Americans reported having financial regrets in 2023. Additionally, 53% stated that their financial situation deteriorated last year, with 31% expressing regret over not saving enough money and 22% lamenting excessive spending. The numbers show that...
Well known for his viral TikTok videos surrounding the Millennial and Generation Z experience in the corporate world, DeAndre Brown has been named Adweek’s Career Creator of the Year. “I am so blessed to be in this position,” Brown told AfroTech exclusively. “When I started creating the videos, I didn’t realize that I would reach so many people and they would relate to the content that I put out. It just really means a lot to me that I am able to connect to such an audience and also to give back and build such a strong community in such a short period of time.”
Looking to expose beneficial financial practices, Stackwell Capital will release a new application that will target Black Millennials and Generation Z Americans. Users will be introduced to educational resources and pre-built portfolios, according to information provided to AfroTech. The investing affinity application aims to eradicate the wealth gap for Black Americans. “Before founding this company, we fundamentally believed that the racial wealth gap is a social justice issue of our time that directly impacts many of the other gaps that have left people in the Black community feeling like they’re not set up for success in this country,” Stackwell Founder and CEO Trevor Rozier-Byrd told AfroTech. “Ultimately, I founded Stackwell to help more people in the Black community leverage the power of the market so that they could grow their wealth and have greater agency control to direct outcomes that better their lives, particularly those in the Millennial and Gen Z population where the...
As Generation Z — the group born between 1997-2017 — comes of age, learning more about them is crucial for advertisers and platforms alike. Now, an annual study by Piper Jaffray examining the brand preferences of teens may be able to help. Piper Jaffray surveyed 8,000 teenagers from across the country and found they preferred companies advertised to them through Instagram and Snapchat. Seventy percent of respondents chose Instagram over other platforms for brand engagement. Inversely, 41 percent of teens chose Snapchat as their favorite social media platform, and Instagram as their second favorite at 35 percent. Facebook and Twitter clocked in at 6 percent each as teens’ favorite platforms. It seems Instagram is well aware of its potential. The app recently ramped up its consumer features allowing users to purchase products directly in the app. Last year, Instagram began offering direct links on posts, helping merchants push products through Instagram. Snapchat’s main user base is...