generation Z

Report: Instagram And Snapchat Are The Best Ways To Reach Gen Z
Report: Instagram And Snapchat Are The Best Ways To Reach Gen Z

As Generation Z — the group born between 1997-2017 — comes of age, learning more about them is crucial for advertisers and platforms alike. Now, an annual study by Piper Jaffray examining the brand preferences of teens may be able to help. Piper Jaffray surveyed 8,000 teenagers from across the...

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