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generation Z
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Maxwell Alejandro Frost is the United States’ first Generation Z Congressman, and it wouldn’t have been possible if he had allowed his circumstances to deteriorate his efforts.
Jan 6, 2023
Entrepreneur Kelsey Davis is striving to democratize the content and job landscape for creatives and Generation Z through her startup CLLCTVE and by engaging with her network as a LinkedIn Creator .
Jun 30, 2022
Charitable efforts make the world a better place, and one person that lives by this principle is Keith Leaphart, a founder who launched a fintech startup to empower individual givers.
May 30, 2022
Well known for his viral TikTok videos surrounding the Millennial and Generation Z experience in the corporate world, DeAndre Brown has been named Adweek’s Career Creator of the Year. “I am so blessed to be in this position,” Brown told AfroTech exclusively. “When I started creating the videos, I didn’t realize that I would reach so many people and they would relate to the content that I put out. It just really means a lot to me that I am able to connect to such an audience and also to give back and build such a strong community in such a short period of time.”
May 23, 2022
Looking to expose beneficial financial practices, Stackwell Capital will release a new application that will target Black Millennials and Generation Z Americans. Users will be introduced to educational resources and pre-built portfolios, according to information provided to AfroTech. The investing affinity application aims to eradicate the wealth gap for Black Americans. “Before founding this company, we fundamentally believed that the racial wealth gap is a social justice issue of our time that directly impacts many of the other gaps that have left people in the Black community feeling like they’re not set up for success in this country,” Stackwell Founder and CEO Trevor Rozier-Byrd told AfroTech. “Ultimately, I founded Stackwell to help more people in the Black community leverage the power of the market so that they could grow their wealth and have greater agency control to direct outcomes that better their lives, particularly those in the Millennial and Gen Z population where the...
Apr 7, 2022
As Generation Z — the group born between 1997-2017 — comes of age, learning more about them is crucial for advertisers and platforms alike. Now, an annual study by Piper Jaffray examining the brand preferences of teens may be able to help. Piper Jaffray surveyed 8,000 teenagers from across the country and found they preferred companies advertised to them through Instagram and Snapchat. Seventy percent of respondents chose Instagram over other platforms for brand engagement. Inversely, 41 percent of teens chose Snapchat as their favorite social media platform, and Instagram as their second favorite at 35 percent. Facebook and Twitter clocked in at 6 percent each as teens’ favorite platforms. It seems Instagram is well aware of its potential. The app recently ramped up its consumer features allowing users to purchase products directly in the app. Last year, Instagram began offering direct links on posts, helping merchants push products through Instagram. Snapchat’s main user base is...
Apr 9, 2019