One of today’s top businessmen is carving his path in tech.

In the same way that a platform’s “why” plays a part in its trajectory, its name also plays a key role in laying the foundation for what it aims to contribute to its members. In this case, FLOURYSH was named with pure intention by entrepreneurs Steve Canal and Enitan Bereola as the online marketplace works to help independent Black-owned brands expand toward success. Consumers are naturally drawn to the heart of what businesses stand for, and the stories behind the brands hosted on the eCommerce platform are amplified through a unique partnership with both Black business owners and storytellers. Driven by community, the overall mission of FLOURYSH is to connect people with their target audience, ultimately putting more eyes on their work. “A lot of brands exist in silos and you can literally get disbursed 20 Black brands by scouring the internet or scouring Instagram. And once you’ve learned them, you’ll realize they come with these whole communities. It’s like you’re late to the...

More allyship in the beauty industry is needed for Black and brown-founded brands who deserve a bigger platform to showcase their work. Thirteen Lune — a first-of-its-kind e-commerce platform — is setting out to create that space for these founders in a way that resonates with their consumers and also creates more financial gains for these brands. According to a press release, Thirteen Lune was launched to create an experience for consumers that allows them to discover beauty brands founded by Black and Brown entrepreneurs. As stated on the platform’s website, Thirteen Lune is considered the world’s first fully inclusive beauty platform that redefines how Black and Brown beauty brands are viewed from a consumer and industry standpoint. The purpose of the platform is to give each beauty brand a space to both educate and engage a wider audience. Thirteen Lune was co-founded by Nyakio Grieco — founder of nyakio™️ Beauty — and Patrick Herning — founder and CEO of plus size-inclusive...

Gaining traction for new e-commerce or web-based startups can involve a growth strategy that ensures an increase in sales, moving products, and attracting new customers. While focused on web views and marketing, as a startup founder you don’t want to neglect conversion optimization. Conversion rate optimization focuses on converting mere traffic into actual paying customers. Here are six pro tips to help you boost your customer conversion rate: 1. Lower the Number of Abandoned Carts One way to gauge your conversion rate is to look into your abandoned cart stats. Heavy views and lack of sales could signal potential customers merely “window shopping.” A study conducted by Statista shows the average e-commerce cart abandonment is nearly 70 percent. To avoid abandoned cart syndrome, try getting rid of hidden fees. We’ve all been there. You get to the checkout page and boom, there’s an additional fee tacked on for shipping or a pesky transaction fee. Hidden fees can be a major turn off...