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Dwayne Johnson

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Dwayne Johnson Joins Board Of TKO Group and Secures 'The Rock' Trademark

It’s a full circle moment for Dwayne Johnson, who has secured full ownership of “The Rock” trademark. According to ESPN, the former wrestler who has gone on to become an actor and businessman has been appointed to the board of directors of TKO Group Holdings Inc., which is the parent company of WWE and UFC after Endeavor merged the two entities. “I am thrilled to partner with Dwayne and welcome his immense talent to TKO’s Board,” Ariel Emanuel, CEO of TKO and Endeavor, shared in a statement, per The Hollywood Reporter . “Dwayne brings an incredible track record of creating content and building globally recognized consumer brands, and he will play a key role in realizing our ambitions for TKO.” What’s more, Johnson now has full ownership of “The Rock” trademark and has landed a services and merchandising agreement under the deal. For Johnson, who is a 10-time WWE champion and would go on to pursue a career in the entertainment industry as a blockbuster actor, he describes the feat as...

Samantha Dorisca

Jan 23, 2024

Dwayne Johnson's ZOA Energy Drink Brand Earned Over $100M In Sales In 2022

Dwayne Johnson is no stranger to making the right business moves.

Samantha Dorisca

Sep 12, 2023

Dwayne 'The Rock' Johnson Helps A UFC Fighter, Who Once Had $7 In His Bank Account, Become A Homeowner

Dwayne “The Rock” Johnson has supported a Zimbabwean native in his dream to become a champion fighter.

Ngozi Nwanji

Aug 7, 2023

You Won't Believe How Much Dwayne 'The Rock' Johnson Reportedly Makes Per Instagram Post

Dwayne “The Rock” Johnson is paid . Celebrity Net Worth reveals that the wrestler-turned-actor and entrepreneur has a net worth of more than $800 million — and, like many celebrities, part of that net worth comes from how much he gets paid from making sponsored social media posts. What’s most impressive, however, is that this net worth has doubled in less than a year. It’s no secret that The Rock gets paid quite a handsome sum of money — and that’s because he has a tequila company called Teremana Tequila. He is also one of the top-paid actors in Hollywood today — and one of only four Black men on the list. And he also owns a football league, for which he paid $15 million to own. View this post on Instagram A post shared by therock (@therock) But how much does he get paid per Instagram post? A recent report from HopperHQ revealed that the top-paid Instagram stars aren’t who you think they might be. “Cristiano Ronaldo scores the top spot in the list for the second year running,...

How Dwayne 'The Rock' Johnson Proved He Was More Than A Wrestler And Amassed A $400M Net Worth

Dwayne “The Rock” Johnson continues to get paid. Footwear News is reporting that The Rock has created a new line with Under Armour called “Outlaw Mana,” which features a full line of clothing and shoes for the discerning athlete. The PR4 training shoe is the “crown jewel” of this new collection, and it retails for $150. There’s also a women’s line that’s in line with the men’s offerings, as well, under the imprint. This is just the latest in a long line of business deals for Dwayne Johnson, who also recently purchased the pro football league, XFL, for $15 million. He also purchased the Teremana Tequila brand, which made history in December 2020 for its record-breaking sales. “Our entire Teremana team and I are quite pleased and humbled that the brand is experiencing this incredible, off-the-charts success,” he said, according to AfroTech’s recent report. “But we also recognize there’s so much more work to be done. We’re building a mana fueled legacy brand and I’m in it for the long...

Of The Movie Stars Who Make The Biggest Salaries In Hollywood, Only 4 Are Black — And None Are Black Women

A new report by Variety revealed a very sad truth about the biggest salaries in Hollywood. The outlet reports that the actor who got the biggest payday in Tinsel Town was none other than Daniel Craig. The current James Bond received more than $100 million for the “Knives Out” sequels, which are being directed by Hollywood heavyweight Rian Johnson. And there’s a reason Craig is getting this heavy salary: the “new deal” that’s available to many Hollywood stars. “Netflix compensates movie stars for the projected back-end box office participation they would reap if their movies were released exclusively in theaters. Add to that salary bumps Craig would’ve received for second and third films in the murder mystery series, and the outgoing James Bond is sitting on a nine-figure check,” explains Variety. And there’s more to the biggest salaries in Hollywood, too. In a nutshell, actors who are involved in the business of streaming can expect a bigger payday than those who limit their efforts...

Dwayne Johnson Is Now The Second Highest-Paid Instagram Celebrity — But Who Beat 'The Rock?'

Dwayne Johnson is no longer the highest-paid Instagram celebrity. A report by the BBC once listed “The Rock” as Instagram’s most valuable star. With 187 million followers on the app at the time, the wrestler-turned-mogul commanded more than $1 million per post from potential sponsors. At the time, too, the BBC reported that Cristiano Ronaldo commanded about $889,000 per post, while Kim Kardashian commanded around $858,000 per post. Interestingly, however, the outlet said that all these numbers were approximations. As such, there was no way to really know who was the highest-paid Instagram celebrity. “The rankings and cost per post were arrived at after speaking with so-called social media “influencers” themselves, along with brands and marketing companies, and using publicly available pricing information to estimate how much each account could charge,” they said. “However, marketers tend to be secretive about how much they pay, or the posts may be part of a wider deal – as is often...

Dwayne Johnson's Teremana Tequila Brand Makes History With Record-Breaking First Year Sales

From sports and entertainment to the business world, Dwayne “The Rock” Johnson has proven to be successful no matter what realm he ventures into. This time he’s dominating in the spirits world with recording-breaking sales for his Teremana Tequila brand, which is on pace to move more than 300,000 nine-liter cases in its first year, according to Forbes.   View this post on Instagram   A post shared by therock (@therock) While this is a phenomenal feat for the spirits industry, Johnson told Forbes this is just the beginning for the brand. “Our entire Teremana team and myself are quite pleased and humbled that the brand is experiencing this incredible, off-the-charts success,” he said to the publication. “But we also recognize there’s so much more work to be done. We’re building a mana fueled legacy brand and I’m in it for the long term.” Unlike other celebrity-led brands, Johnson is more than a face attached to a bottle. He’s been intimately involved in the curation of the project...

Njera Perkins

Dec 9, 2020

Dwayne 'The Rock' Johnson Buys Pro Football League For $15M

Looks like Dwayne “The Rock” Johnson has more in common with his ambitious “Ballers” character, Spencer Strasmore than viewers thought. Announced Monday, an investor group — that includes the former WWE wrestler — has purchased the XFL for about $15 million, according to ESPN . The professional league, previously owned by WWE Chairman Vince McMahon, has had some difficulty finding a new owner after filing for bankruptcy earlier this year. Although scheduled for auction, Johnson along with his business partner — Dany Garcia and RedBird Capital Partners — have acquired the XFL. With my trail blazing partner @DanyGarciaCo & Red Bird Capital, we have acquired the XFL. With gratitude & passion I’ve built a career with my own two hands and will apply these callouses to our @xfl2020 brand. Excited to create something special for the fans! #XFL #fullcircle pic.twitter.com/LprJ6HjglD — Dwayne Johnson (@TheRock) August 3, 2020 “The acquisition of the XFL with my talented partners, Dany Garcia...

Niki McGloster

Aug 3, 2020