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How to Use Email Marketing to Increase Your Profits

Are you having trouble getting conversions with your marketing emails? Not to worry, because there are ways you can boost profits with some great email marketing tactics. It’s all about the strategy. Once your email hooks a reader in, then you’ve got yourself a potential customer. The question is, how do you get people hooked? Find out below. 1. PERSONALIZE YOUR EMAILS No one likes generic email greetings that says things like, “Dear Valued Customer.” That’s boring and shows that your brand doesn’t care enough to get to know your customers. Using that type of opening will only increase the chances of readers quickly deleting your email. In all of your emails, make sure you’re using the subscriber’s first name in the greeting. This simple change can make a huge difference in making your customers feel valued. You can also personalize your email s by sending subscribers “happy birthday” messages, recommending products similar to the ones they’ve already purchased, or using customer...

Jan 15, 2021

Dream of Owning a Business? Here's How to Get Started

Millions of people dream of quitting their full-time job and starting their own business. Not only can entrepreneurship be personally satisfying, but it can also help you build long-lasting wealth for yourself and your family. Unfortunately, most people never make that dream into a reality, as they allow their fears to prevent them from taking the first step. If business ownership is your dream, commit to yourself that you will begin to make your dream reality today. Here’s how to get started. Start with an Idea Begin by answering this basic question: what do I want to sell? Also, determine whether your business idea is viable — whether it stands a reasonable chance of making you money. Answer these questions to help you assess the viability of your idea. How much demand is there for my products/services? What are my production and distribution costs? Will consumers buy my products/services at the prices I set? Will those prices make me money after I cover costs? Do I have — or can...

Nov 12, 2020

The Best Amazon Prime Day Deals for Black Entrepreneurs and Business Owners

It’s the most wonderful time of the year for shoppers: it’s Amazon Prime Day! Starting today (Oct. 13) through Oct. 14, Amazon will offer premiere deals on home goods, electronics, apparel, dog treats—you name it. Amazon Prime members will have access to lightning deals—items available for drastically slashed prices for a limited time—while all shoppers will be able to snatch up major discounts. For Black entrepreneurs and business owners, there’s a wealth of deals to choose from, whether you need home office basics or tech gadgets. In the interest of time and how much you can save, our only suggestion is to act fast to get the perfect Amazon Prime Day deal for you! Coomaxx Adjustable Laptop Stand Your posture pays the price when you spend several hours staring down at your laptop. Prop up your device (and your posture) with a portable ergonomic notebook riser—and save 21 percent in the process. MUNBYN Label Printer This one’s for all the business owners who constantly send products...

Oct 13, 2020

Where Small Business Owners Say COVID-19 Hasn’t Hurt Business

The coronavirus pandemic pushed 45.7 million Americans to file for unemployment benefits at some point during the crisis, but some U.S. companies have not seen a negative impact on business as usual. The Census Bureau surveyed small business owners on the effects of the pandemic. LendingTree researchers analyzed the results to determine where business owners are feeling minimal ramifications. Business owners in the South and Southeast were most likely to report no negative effects resulting from the COVID-19 outbreak. Key findings States where the COVID-19 pandemic has had minimal impact on businesses Methodology Key findings Louisville tops our list with 17.9% of business owners reporting no negative effects on operations. About 3% of entrepreneurs in Louisville say the pandemic has had a positive impact on their business. Virginia Beach takes the No. 2 spot — 16.6% of business owners have not been negatively impacted . Phoenix rounds out the top three with 16.1% of business owners...

Jul 31, 2020

Places With the Most At-Risk Businesses During the Coronavirus Pandemic

The coronavirus pandemic has crashed the U.S. economy and brought certain industries to a near standstill —  including retail, entertainment, food and accommodations. Cities that have traditionally relied on these sectors to employ their citizens may be particularly vulnerable. A new LendingTree study ranks the 100 U.S. metro areas with the most retail establishments to see which ones stand to feel the biggest pinch. Researchers found that mid-sized cities are at greatest risk. Six of the top 10 cities are in the Sunbelt. Key findings Myrtle Beach, S.C. ,  has the highest concentration — 35.4% — of local businesses in the retail , entertainment, and food and accommodations sectors (the U.S. Census Bureau groups food services and accommodations as one sector). Salisbury, Md., is in second place . Nearly one-third of all businesses here (32.3%) are in one of the affected industries. Scranton, Pa., comes in third with 28.8% of establishments in vulnerable industries . Larger cities...

Apr 23, 2020

Milwaukee Business Incubator Helps Black Women Entrepreneurs Rise

Milwaukee-based business incubator , Sherman Phoenix , wants to see its community win. As a result of their tireless efforts, the venue is boosting the economic growth of Black women entrepreneurs, reports Black Enterprise . On a mission to generate profitable and social returns for small businesses and startups, Sherman Phoenix created a high-quality space for over 30 restaurants and shops to offer “diverse foods, wellness services and cultural activities.” The majority of owners behind these growing companies are Black women like Adija Smith, owner of commercial bakery, Confectionately Yours. “ We’ve been known to be one of the most segregated cities in the United States, and I think it does come with the territory, unfortunately ,” Smith said, according to Black Enterprise . “With the support of the collaborative organizations that do not see color, but they just see genuine people with genuine gifts and talents that can be successful coming together, then we can make that...

Mar 15, 2020

Six Tips About Using Home Equity to Fund Your Small Business

One of the biggest challenges most aspiring business owners face is finding the capital needed to launch. If you’re starting a business, one financing option you might want to think twice about is tapping into your home equity. There are a variety of ways homeowners may use home equity to start a business: A home equity loan provides a fixed amount of money from a loan that is secured by your home. You typically repay the loan in equal monthly installments over a fixed term, similar to a traditional mortgage. A home equity line of credit (HELOC) provides a line of credit that you can draw from as needed over a fixed period. You only make payments on the outstanding amount at any time. Cash-out refinancing replaces your existing mortgage with a new loan at a higher amount. You receive the difference in cash that can be used for any purpose. A HELOC isn’t a particularly popular way to fund a small business. According to a report from the Federal Reserve, just seven percent of all...

Jan 8, 2020