How to Use Email Marketing to Increase Your Profits
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How to Use Email Marketing to Increase Your Profits

Are you having trouble getting conversions with your marketing emails? Not to worry, because there are ways you can boost profits with some great email marketing tactics. It’s all about the strategy. Once your email hooks a reader in, then you’ve got yourself a potential customer. The question is, how do you get people hooked? Find out below.

1. PERSONALIZE YOUR EMAILS

No one likes generic email greetings that says things like, “Dear Valued Customer.” That’s boring and shows that your brand doesn’t care enough to get to know your customers. Using that type of opening will only increase the chances of readers quickly deleting your email.

In all of your emails, make sure you’re using the subscriber’s first name in the greeting. This simple change can make a huge difference in making your customers feel valued. 

You can also personalize your emails by sending subscribers “happy birthday” messages, recommending products similar to the ones they’ve already purchased, or using customer data to send your emails at the best times.

2. USE SEARCH ENGINE OPTIMIZATION (SEO)

By optimizing your email signup landing page for search, you can attract people who are actively looking for what you have to offer. Once you do this, you’ll have people voluntarily signing up for your emails. This means that they’re most likely to take action from your messages because they’re often already interested and “sold” on your offering. SEO tends to work better than sending out emails to people who aren’t actively looking for your product or service.

3. CREATE SPECIAL OFFERS

Create an incentive for people to sign up for your email list or click on your call-to-action (CTA). Special offers and discounts are great ways to draw people in and boost conversions. For example, for new subscribers, you can include a 15 percent discount as a special welcome offer. For existing customers, offer a referral bonus if they encourage friends or family to sign up for your list. This can increase your email signups and thus, your profits significantly. 

Follow these tips and you’ll be on your way to boosting your profits through smart email marketing in no time.