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For the First Time Ever, Sephora's Accelerate Cohort is Made Up Exclusively of Founders of Color

Last year, Sephora committed a 15 percent pledge alongside founder Aurora James in an effort to show their support for Black-owned beauty brands on the market. Now the beauty retailer is recommitting its vow to honor these brands be reintroducing its 2021 Accelerate incubator program with a renewed focus, which for the first time ever features a cohort comprised exclusively of founders of color, a press release shares. Now in the program’s sixth year, Sephora is dedicated to evolving its business incubator  — which previously focused on cultivating an international community of female beauty founders while supporting the launch of more than 50 women-owned brands — to reflect its recent commitment of increasing Black and people of color representation on Sephora store shelves. “Last year, we made a commitment to dedicate fifteen percent of Sephora’s assortment to Black-owned brands, and we quickly realized the role that our Accelerate program could play in not only helping us to...

Feb 10, 2021

L'Oréal USA, NAACP to Award $10K One-Time Grants to Black-Owned Beauty Brands

Today, beauty giant L’Oréal USA announced the launch of its new Inclusive Beauty Fund, a grant program created in partnership with the nation’s largest civil rights organization, the NAACP. According to a press release, this inaugural round of funding will award 30 one-time only grants valued at $10,000 to selected small Black-owned businesses, entrepreneurs, and professional services that span all areas of the U.S. beauty industry. As a result of the devastating impact from the COVID-19 pandemic, small businesses all over America faced the wrath of economic fallout, with Black-owned businesses being hit the hardest of them all. To combat this, L’Oréal USA decided to team up with the NAACP to identify the most promising Black-owned small businesses and entrepreneurs in the beauty industry greatly in need of investments. “As the leading beauty company in the United States, we believe that we have a responsibility to invest in the small business owners and entrepreneurs who are the...

Jan 29, 2021

Inclusive E-Commerce Site Thirteen Lune Raises $1M With Help From Diddy to Expand Its Digital Platform

Last month, all-inclusive e-commerce platform Thirteen Lune kicked off its launch to support more Black and brown-owned beauty brands. Now the online beauty hub has raised $1 million to expand its development with help from several investors, including media mogul and entertainer Sean “Diddy” Combs, WWD reports. “I believe in the Thirteen Lune mission to build generational wealth for Black and brown business owners,” said Combs in a statement. “Nyakio and Patrick have the vision and grit to build a world-class platform, and I’m excited to be an investor and adviser.” In addition to Diddy’s participation, WWD shares that Thirteen Lune also enlisted other well-known early investors such as Gwyneth Paltrow, Naomi Watts, Gregg Renfrew of the Beautycounter, Tracey Cunningham of Mèche salon, former U.S. Ambassador Nicole Avant, venture capitalist Patrick Finnegan, and Sydney Holland of Urban and The Mystic. “Through this capital that we raised, $1 million with our friends and family, and...

Jan 19, 2021

Beauty Company Follain and EWG Establish Partnership to Financially-Back Black-Owned Beauty Brands

The Environmental Working Group and Follain have established a new partnership together to offer joint support to Black-owned beauty brands and diversify retail store shelves. Follain — a EWG VERIFIED brand that went through the organization’s rigorous approval process — recently announced a breakthrough move to both mentor and sponsor Black-owned partner brands that wish to earn the mark for their own products.   View this post on Instagram   A post shared by Environmental Working Group (@environmentalworkinggroup) “While researching new Black-owned brands to add to our assortment, we realized that the EWG VERIFIED mark would offer other brands the same level of credibility we were seeking for our own line,” said Follain founder and CEO, Tara Foley in a statement. “We’ll be working alongside our Black-owned partners to sponsor them – to help them meet the rigorous EWG VERIFIED criteria and earn the mark.” This news arrives just as Follain is recognized as the first EWG VERIFIED...

Jan 13, 2021

Black-Owned Brand Juvia's Place Launches $300K Grant Initiative For Black Entrepreneurs

The financial obstacles facing many Black entrepreneurs in the beauty industry during this difficult time is proof that more support is needed. Popular Black-owned beauty brand Juvia’s Place is helping to combat financial burdens by offering $50,000 grants to six Black-owned businesses for a $300,000 support initiative, according to a press release . View this post on Instagram A post shared by Juvia's Place (@juviasplace) “The black lives and black business initiative should never be silenced,” the brand said in the caption. “It’s not a trend. It’s an ongoing battle.” According to SCORE , 44 percent of Black small business owners use cash to fund their business versus 37 percent of the average small business owners, and most seek their funding from either friends and family, lines of credit, unsecured loans, SBA Loans, equipment testing, or Rollovers for Business Start-ups (ROBS). “As a Black-owned business, I understand first-hand the financial obstacles Black entrepreneurs face,”...

Aug 17, 2020

Glossier Takes Stand to Support BLM and Black-Owned Beauty Businesses With $1M Donation

With the racial injustice happening in cities across the country, people are demanding for brands and public figures to make their views clear on our current social climate. As one of the first beauty brands to publicly support the Black Lives Matter movement, Glossier has pledged a total of $1 million to Black resistance causes and Black-owned beauty brands in the wake of the recent violence against Black people brought on by police. The beauty company issued a moving statement on their social media platforms to show their support for the Black community during this time. View this post on Instagram A post shared by Glossier (@glossier) “We stand in solidarity with the fight against systemic racism, white supremacy, and the historic oppression of the Black community,” the post reads. “Backing up this solidarity with monetary support, Glossier will be donating $500k to organizations fighting racial injustice including Black Lives Matter, The NAACP Legal Defense, and Educational Fund...

Jun 1, 2020

10 Black-Owned Beauty Brands You Can Support From Home

Social distancing has put a damper on our basic beauty needs, but there are many Black businesses still operating to give people the products they need during quarantine. Whether by way of online orders or in-person delivery — these Black-owned beauty businesses are here to save the day. Check out this list of Black-owned beauty brands and businesses below that you can support from home. Mented Cosmetics View this post on Instagram A post shared by Mented Cosmetics (@mentedcosmetics) Mented Cosmetics, a vegan and cruelty-free makeup brand for people of color, features an array of products ranging from lipsticks and foundations to eyeshadows and more, which can all be ordered through their online store . They’re currently supporting COVID-19 efforts by donating 100 percent of their Blot Party profits to providing one million masks to New York City. skinBUTTR View this post on Instagram A post shared by skinBUTTR✨ (@skinbuttr) Beauty brand skinBUTTR sells a line of natural body and...

Apr 22, 2020