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The Lip Bar CEO Melissa Butler Built Her Brand to Change the Beauty Industry's Standards For Women

The issue of diversity in the beauty industry has been a long-standing debate, especially when Black women are excluded from the conversation. Beauty standards according to the media have contributed to the stigma of racial bias that still exists today, which is what motivated entrepreneur Melissa Butler to create an inclusive brand where women of all shades are represented. Frustrated with the unrealistic standards of beauty defined by the industry, Butler created The Lip Bar — a vegan and cruelty-free beauty brand helping to remind the beauty world and its consumers that everyone is beautiful.   View this post on Instagram   A post shared by The Lip Bar (@thelipbar) “I’m determined to change the way people think about beauty and their experiences with beauty,” she said. “More than anything, I’m just determined to increase the self-esteem of women everywhere.” Butler originally started out as a licensed stock broker on Wall Street before quitting her job and committing to her brand...

Njera Perkins

Nov 18, 2020

SheaMoisture & BROWN GIRL Jane Launch $250K Fund For Black Beauty Brands

It’s widely known that the beauty industry rarely ever caters to Black consumers and business owners, but brands and entrepreneurs across the board are working together to help shape an inclusive future. Beauty giant SheaMoisture, in partnership with BROWN GIRL Jane — a luxury, plant-based wellness collection centering the needs of dynamic women of color — has announced the launch of their joint entrepreneurship program and $250,000 investment fund to support Black-owned independent beauty and wellness brands. View this post on Instagram A post shared by SheaMoisture (@sheamoisture) According to a press release, the #BrownGirlSwap initiative was created in an effort to help Black women founders in the beauty and wellness spaces amplify their brands, receive entrepreneurial mentorship from industry veterans, and be awarded critical funding to uplift their businesses. “Our partnership with BROWN GIRL Jane comes from our shared mission to support and uplift Black-owned businesses,”...

Njera Perkins

Aug 11, 2020

After IVF Caused Hair Loss, Gabrielle Union's Haircare Line Relaunch Is A Valuable Lesson In Black Ownership

Earlier this week, Gabrielle Union announced the launch of Flawless by Gabrielle Union , an affordable, moisture-rich haircare line for Black hair. However, this was not her first journey into the world of African American hair care. In fact, Union’s first attempt at launching the line came in 2017 but she quickly halted the project when she began to lose her own hair as a result of IVF treatments. “When we first launched in 2017, the brand coincided with a lot of hair loss due to my fertility journey and having multiple rounds of IVF. From ear to ear, where a headband would sit, I was bald,” Union tells Harper’s Bazaar . “When you’re launching a line called Flawless and you feel anything but flawless, you actually feel like a fraud. I didn’t feel confident or transparent, and the investors and ownership group we had at the time didn’t want to wait for my hair to grow back in. They only cared about deadlines, and I wasn’t being listened to.” It was then that Gabrielle Union had to...

Stephanie Ogbogu

Aug 5, 2020

Black-Owned Beauty Brand Hairbrella Creates Specially Designed Hat For Essential Workers

Founded by Tracey Pickett, Esq., Hairbrella was created out of the necessity to protect Black women’s hair from the elements — especially the rain. The waterproof, satin-lined cap combines function and fashion to protect hair of various lengths, textures, and styles from rain, wind, and humidity. Hairbrella Now, Hairbrella has taken it a step further by introducing a new addition to its product line that offers even more protection from the elements. The Hairbrella Pro features the same satin-lined, waterproof cap as the classic Hairbrella, this time with an extended visor shield for added protection of the face. Also like the Hairbella Classic, the face shield is portable, detachable, and adjustable. Hairbrella Pro Not only does the visor help shield your face while you travel, exercise, or do a little grocery shopping, essential workers on the frontlines can feel an added sense of security with the extra coverage. With the help of a recent $500K investment from Black-managed...

Stephanie Ogbogu

Jun 12, 2020

The Owner vs. The Brand: Meet The Melanated Faces Behind These Black Beauty Brands

Current world events have called for many to begin investing in Black-owned businesses, seeking ways to be an asset to the Black community. In light of this sudden realization, a trend on social media ensued this week that inspired users to reveal the owners behind some of our most beloved beauty-based brands. The owner The brand — jamika (@jmaack) June 9, 2020 While some were shocked to find out that many brands were not fully Black-owned as previously assumed, the viral trend was adopted by Black owners as a way to uplift their business and applaud others as well. If you’re looking for wholesome Black-owned brands to invest your dollars in, reference the list below: Richelieu Dennis , CEO of Shea Moisture Photo Credit: The Network Journal Meet Richelieu Dennis, the brains behind Shea Moisture – one of the most popular hair care lines on the market. According to Fast Company , Dennis’ company, Sundial Brands, is the umbrella company that...

Njera Perkins

Jun 12, 2020

Beauty Influencer Jackie Aina Gives Beauty Brands 72 Hours To Prove Black Lives Matter By Showing They Hire Black People

With nearly 3.5 million subscribers on YouTube , and partnerships with beauty brands such as Anastasia Beverly Hills, e.l.f. Cosmetics, Fenty Beauty, and Sephora, Jackie Aina has made quite a name for herself as a Black woman in the beauty industry. And while most women follow her because she’s one of the few Black YouTubers on the platform, many also follow her because she’s guaranteed to speak up for Black women no matter what the consequences. Immediately following the death of George Floyd, Aina took aim at fast-fashion brands Fashion Nova and Pretty Little Thing, who have been known to capitalize on the Black community, and called them out on their silence. In response, after talks with Fashion Nova’s CEO, Jackie Aina reveals that the brand has pledged a $1 million donation for community resources and activism, awareness campaigns, and other initiatives to help in the fight for racial equality and opportunity. Pretty...

Stephanie Ogbogu

Jun 4, 2020

10 Black-Owned Beauty Brands You Can Support From Home

Social distancing has put a damper on our basic beauty needs, but there are many Black businesses still operating to give people the products they need during quarantine. Whether by way of online orders or in-person delivery — these Black-owned beauty businesses are here to save the day. Check out this list of Black-owned beauty brands and businesses below that you can support from home. Mented Cosmetics View this post on Instagram A post shared by Mented Cosmetics (@mentedcosmetics) Mented Cosmetics, a vegan and cruelty-free makeup brand for people of color, features an array of products ranging from lipsticks and foundations to eyeshadows and more, which can all be ordered through their online store . They’re currently supporting COVID-19 efforts by donating 100 percent of their Blot Party profits to providing one million masks to New York City. skinBUTTR View this post on Instagram A post shared by skinBUTTR✨ (@skinbuttr) Beauty brand skinBUTTR sells a line of natural body and...

Njera Perkins

Apr 22, 2020

Black Opal Owners Strike New Deal to Acquire Fashion Fair Cosmetics

Cheryl Mayberry McKissack and Desiree Rogers, the two women who recently bought out Black Opal, are now acquiring Fashion Fair from Johnson Publishing Company. Fashion Fair cosmetics was created in 1973 by Eunice W. Johnson to provide African American women with more extensive makeup options. Both owners have a history at Johnson Publishing Company — Rogers served as CEO and Mayberry McKissack was the COO and President of Digital Media. Together, they helped bring magazines, EBONY and JET, into the digital age, expanding their websites and e-commerce products. The two are focused on elevating beauty brands loved by Black women. “Fashion Fair is just too valuable for our community to lose,” Rogers said in a press release. “We plan to modernize the brand and products, but will remain true to the company’s roots, which was to create prestige products focused on women of color.” According to The Root , Rogers and Mayberry McKissack will be majority owners, while Alec Litowitz will be a...

Arriana McLymore

Nov 12, 2019

Pinterest Revamps Searches For Beauty Products To Include Skin Tones

It’s no secret that there’s a lack of diversity in the beauty industry. Black and brown women have struggled to find representation in the products they’re using. Some brands are working fill this gap by creating products that cater to a more diverse customer base and finding ways to help them find resources and products that match their needs. Pinterest wants to be part of the shift that’s happening in the beauty industry. Today, the tech giant announced that it’s revamped it’s search feature for mobile to include skin tones. “You hear people talk about bringing together humans and machine learning to create balanced technology, but it’s so important that those people are diverse and can represent a range of people,” a spokeswoman for Pinterest said. The company began offering customizable beauty searches on the web in April using artificial intelligence from ModiFace, a company that specializes in AI and machine learning for the beauty industry. The company developed an algorithm...

Arriana McLymore

Jan 24, 2019

Neutrogena Is Using AI To Launch Personalized, 3D Printed Face Masks

Neutrogena–a household name for beauty products–is launching a new iOS App called MaskiD that will help with problem spots on user’s faces. MaskiD relies on TrueDepth cameras in the iPhone X, XS, and XR to create 3D printed masks that fit the user’s face measurements. MaskiD can be paired with Neutrogena’s Skin360, one of the company’s other tools that uses artificial intelligence, to help with skin care. Skin360 tracks skin’s progress over time and analyzes its health and needs. Skin360 comes in two parts: the skin scanner and the app. The scanner is paired with an iPhone to magnify the phone’s camera lens and enhances the magnification with eight high-powered LED lights. The scanner also has a “moisture meter” to determine which areas of the face require more attention. Skin360 scans different areas of a user’s face and when paired with the MaskiD provides a better skin care suggestion. MaskiD users can select from a variety of ingredients used to improve their skin...

Arriana McLymore

Jan 3, 2019