Black-Owned Beauty Brand Hairbrella Creates Specially Designed Hat For Essential Workers
Photo Credit: Hairbrella
Founded by Tracey Pickett, Esq., Hairbrella was created out of the necessity to protect Black women’s hair from the elements — especially the rain. The waterproof, satin-lined cap combines function and fashion to protect hair of various lengths, textures, and styles from rain, wind, and humidity.
Now, Hairbrella has taken it a step further by introducing a new addition to its product line that offers even more protection from the elements.
The Hairbrella Pro features the same satin-lined, waterproof cap as the classic Hairbrella, this time with an extended visor shield for added protection of the face. Also like the Hairbella Classic, the face shield is portable, detachable, and adjustable.
Not only does the visor help shield your face while you travel, exercise, or do a little grocery shopping, essential workers on the frontlines can feel an added sense of security with the extra coverage.
With the help of a recent $500K investment from Black-managed capital firm Collab Capital, Tracey Pickett will be donating 100 hats to women in the healthcare, mail carrier, foodservice, and social work/public safety industries across the United States.
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While protests persist around the world condemning the pandemic of racism, we still recognize the difficult work that essential workers continue to do on the frontlines. . Today, we are launching the Hairbrella Pro and #StillFearless campaign, a donation program that enables us to gift a Hairbrella Pro to one of the hundreds of women who’ve reached out to us in hopes of a solution to protect themselves while continuing to work during this pandemic. . We have donated the first 100 to women in the healthcare, mail carrier, food service and social work/public safety industries, and need your help to do more! Our new commitment is to donate 1000 Hairbrella Pros and, with your help, we’ll be able to donate one Hairbrella Pro to an essential worker for every purchase made. . We believe that every hero deserves a shield and we are committed to doing our part to protect the fearless women on the frontlines! 💙 . #hairbrellapro #essentialworkers #stillfearless #womenonthefrontlines #faceshield
With Black-owned businesses often being overlooked by federal aid and economic capital, even during a pandemic, Collab Capital serves as an alternative capital solution created to help close the U.S. racial wealth gap by providing Black businesses with both the funding they often lack when looking to scale their ventures and social resources.
Hairbrella Pro comes in 4 colors and will be available for kids and adults. It is currently on pre-sale with colors shipping June 29, 2020, and black rain hats shipping July 7, 2020. Visit Hairbrella.com to purchase and learn more.