Mastercard has made its way into the music industry. The global pioneer in payment innovation and technology has launched its first-ever music album, Priceless®, with the help of Timbaland’s Beatclub music platform. “Our first-ever music album featuring the inspiring, original work of 10 rising artists takes our innovative sonic branding approach to an even higher, unmatched level,” said Raja Rajamannar, Mastercard’s chief marketing and communications officer and president, Healthcare, in an official statement. “From Algeria to Australia and Slovenia to Sweden, each of the artists integrated our melody into their songs and created something that we are all truly proud of! We hope others will enjoy these songs as much as we do.”

This is where music and technology intersect! Timbaland’s Beatclub is set to become the first music-tech startup to be invited to join the IBM Hyper Protect Accelerator, a mentorship program dedicated to providing startups with data protection, privacy, and security solutions while pushing for advancement in the startup ecosystem. The premier global marketplace for music creators was co-founded by legendary producer, Timbaland, alongside his longtime manager, Gary Marella. “At Beatclub we leverage the hyper ledger fabric and smart contracts to underpin all of our business processes and transactions across our marketplace,” said Eric Czar , Chief Technology Officer at Beatclub, in an official press release shared with AfroTech. “Our participation in IBM Hyper Protect Accelerator will enable us to continue our development work as we automate the self-executing license terms for our music products and enable all of our transactions to be fully transparent and trackable, all while...