Another rap legend has shared their thoughts about the use of artificial intelligence(AI) within the Hip-Hop community — Redman.
“My thing is don’t let technology ruin hip-hop,” said the New Jersey native during an interview with VIBE.
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Thoughts On AI Technology
“Go back to the essence of it,” he continued. “We need to galvanize everyone together right now and stand up before they do this AI crap. Do not let hip-hop be ruined by technology.”
In a report by AfroTech, legendary producer Jermaine Dupri echoed a similar sentiment — calling the technology, “fake.”
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“I don’t even know why people are excited because…it’s fake,” said the So So Def creator. “So to be getting excited about something fake…then you’re fake.”
Furthermore, he said that attempting to recreate musical moments, specifically with entertainers who are now deceased, takes away “the excitement of the legacy and legendary things.”
Even outside of music, other entertainers are not fans of the technology tapping into their artistry, including renowned actor Samuel L. Jackson, who admits that he scratches out any part of his contract that includes the use of his likeness beyond the threshold of the project.
He also advised fellow and future actors to do the same.
“Future actors should do what I always do when I get a contract, and it has the words ‘in perpetuity’ and ‘known and unknown’ on it: I cross that sh–t out,” said Jackson. “It’s my way of saying, ‘No, I do not approve of this.’”
On the other hand, Timbaland seems to approve of the technology. He created a track in collaboration with the late Notorious B.I.G., but was met with backlash after sharing a snippet.
He later shared with Forbes that he would not release the collaboration with The Notorious B.I.G. unless he has permission from the late rapper’s estate. However, he’s still optimistic about the technology.
“It’s going to really be a new way of creating and a new way of generating money with less costs,” Timbaland told Forbes. “I’m already here. This is what I’m doing. I’m going to lead the way.”
While everyone is entitled to their own opinions regarding the technology, it seems it’s coming for Hip-Hop, whether ready or not.