Rapper and entrepreneur Pusha T has entered the coffee scene.

A post on his Instagram page revealed his latest venture, Grindin, a coffee brand inspired by the Clipse single.

 

Some customers got an exclusive first look at Pusha T’s creation at Café Tropica in Los Angeles, where they sampled its high-caffeine blend on Nov. 16, 2024, Complex notes.

Reflecting on the venture Pusha T commented, “All my dreams & ideas start from my passions. Luckily I have been able to find partnerships and platforms to help bring my visions to life. This is just a piece of me & how I start my day.”

“Looking ahead, Pusha T plans to launch a proprietary blend in the upcoming year. He also aims to expand nationally, positioning the brand as ‘premium yet accessible’ within the market.”

“Like-minded hard workers will find that Grindin is the tool they need to get things done,” a press release mentioned, according to BET.

Pusha T has also demonstrated his business acumen with a strategic investment in a friend’s company. As previously highlighted by AFROTECH™, he backed Caring Hands Medical Transportation, a Virginia-based enterprise rooted in his home state.

“This is my favorite business,” mentioned Pusha T during an appearance on “Assets Over Liabilities.” “I have a friend, right, you notice all my businesses come with friendship. Passion and friendship, it don’t come with just one of them.”

He continued, “I have this friend and he ended up having this unfortunate run-in with the law… He ends up coming out and he was such a trustworthy person before he went to jail. He was like, ‘I’ve been researching medical transportation.’ Basically, we would get these vans and put them with wheelchair lifts and go pick up people who need rides — the elderly, handicapped, or whatever.”

The business has also gone on to help Pusha T’s peers, mother, and other family members and has been a success.

“It’s been really lucrative and fulfilling,” Pusha T said on the “The Breakfast Club” in 2022.