When it’s your time, it’s your time.
As previously reported by AfroTech, Pusha T’s feud with fast-food company McDonald’s first began to brew after he wrote its “I’m Lovin’ It” jingle in 2003 with his brother, No Malice, in which they weren’t adequately compensated. According to Rolling Stone, the rapper said he received a one-time fee but no royalties.
Then, he went off on the chain when Arby’s aired its commercial “Spicy Fish Diss,” on March 21. While it was for marketing purposes, shots were fired and now it’s being speculated that it could have brought success for the restaurant.
On March 22, Complex reported, the track “netted the roast beef giant more than $8 million equivalent in advertising exposure.” The estimate was brought to the public’s attention by business analyst Darren Rovell, who noted that per Apex Marketing, “Spicy Fish Diss” brought in “equivalent advertising exposure” of an estimated $8,203,272.
Value to Arby’s through 7pm ET: $8,203,272 in equivalent advertising exposure, according to @ApexMarketing https://t.co/JIvoRwzXhI
— Darren Rovell (@darrenrovell) March 22, 2022
The track — “Spicy Fish Diss” — takes a jab at the famous McDonald’s Filet-O-Fish sandwich while also bringing attention to the roast beef giant’s spicy fish sandwich that launched about a month ago.
“How dare you sell a square fish asking us to trust it?,” said the Virginia native in the track. “A half slice of cheese, Mickey D’s on a budget?/Arby’s crispy fish is simply it/With lines ‘round the corner, we might need a guest list/Exit stage left, the sandwiches taste fresh.”
Along with the new numbers, Pusha T followed up with more lyrics from an unreleased track that was initially previewed in January.
“Critics he’s out of his mind, Haters he’s outta his prime…yet, always where the money’s at like lottery signs,” wrote the “Mercy” emcee via Twitter.
“Critics he’s out of his mind, Haters he’s outta his prime…yet, always where the money’s at like lottery signs…” -Self https://t.co/WL2Hzyu6cw
— King Push (@PUSHA_T) March 23, 2022
Whether the numbers are accurate or not, one thing is for sure — Pusha T has the jingle and diss track lane on lock.